Content Lead

About Avoca

Avoca is transforming how home service companies engage with their customers. Our AI‑powered conversational agents handle every high‑value inbound call—from booking jobs and qualifying leads to driving higher revenue—at a speed and consistency unmatched by human call centers. We are a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top‑tier investors, with $125 M raised and a $1 B valuation. We grew 10× in 2025 and have scaled to 130+ employees across our NYC headquarters and Santa Barbara office. In a $1 T+ market where 85 % of missed calls go to competitors, we are building a category‑defining platform for AI‑driven customer engagement, serving the largest brands in home services. Our high‑energy, in‑office teams in both locations give every hire an immediate and visible impact.

About the Role

We are hiring Avoca’s first dedicated Content Lead to build the content function from the ground up and make Avoca the trusted source for how home‑services businesses grow and use AI. You will own how Avoca earns attention and gets discovered—from Google and AI search visibility to customer stories, original research, and points of view that shape the market. This highly hands‑on role involves setting strategy and driving content from idea through research, creation, distribution, and measurement. You will interview customers and subject‑matter experts, turning Avoca’s expertise, data, and results into useful, compelling content. Using AI, you will increase the speed and scale of the operation while maintaining a high bar for originality, accuracy, and quality. Reporting to the Head of Growth, you will work closely with Product Marketing, Brand, and Sales.

Responsibilities

• Build and own Avoca’s content strategy, identifying the questions, topics, stories, and points of view we should own based on customer needs, competitive whitespace, and revenue potential.
• Grow Avoca’s visibility across Google and AI search by mapping how buyers look for answers, creating authoritative content, and strengthening our presence across the sources AI answer engines trust and cite.
• Own and execute the content program end‑to‑end—researching, interviewing, writing, and editing high‑intent pages, guides, customer stories, original research, lead‑generation assets, and social content.
• Turn content assets into demand‑generation campaigns across multiple channels (e.g., search, paid email, outbound).
• Define and track performance across search and AI visibility, qualified traffic, conversions, opportunities, and influenced pipeline.
• Build AI‑first workflows that accelerate research, creation, optimization, repurposing, and distribution without compromising originality, accuracy, or editorial quality.

Requirements

• 5+ years of experience in content marketing, organic growth, or a related role, ideally at a fast‑growing B2B technology company.
• A portfolio of excellent work and a track record of building content programs that generate qualified traffic, conversions, and pipeline.
• Strong, current knowledge of SEO and AEO/GEO, including how companies earn visibility and citations across AI search.
• Exceptional writing, interviewing, and narrative skills, with the ability to find a compelling angle and make complex ideas clear and engaging.
• Strong editorial judgment: the ability to distinguish genuine insight from generic content and turn rough ideas into credible, useful, and distinctly Avoca work.
• Experience creating content across the buyer journey, from high‑intent organic pages to customer stories, original research, and other authority‑building assets.
• Strong commercial and analytical instincts, including an understanding of demand generation and the ability to use performance data to improve results.
• Deep fluency with