Content Lead

About the role

Own Anon's organic content engine as a sub-function of growth. Plan, produce, publish, and repurpose content across SEO and social, interview subject-matter experts and customers, and make sure sales has the proof assets they need. You may use external creators for volume — your job is the strategy, the editorial bar, and the through-line.

What You'll Do

• Set the editorial and creative strategy across SEO content, social (LinkedIn, X, Instagram, etc.), paid ad creative, and sales enablement.
• Generate content with AI as the default production engine. Written long-form and short-form, plus image and video ad creatives — using text, image, and video generation tools to produce variations at a volume manual production can't match.
• Run the content pipeline end-to-end: topic/angle selection → keyword/intent → brief → generate → edit → publish → distribute → repurpose → measure.
• Produce ad creative at scale. Spin up dozens of image and video variants per concept so the Growth Lead always has fresh creative to test across paid and social.
• Treat creative as an experiment input, not a one-off deliverable.
• Interview internal SMEs and customers to extract real insight — generic, AI-flavored content is the failure mode we're hiring against.
• Build reusable content systems. Prompt libraries, brand/voice guidelines, and templates so quality holds as volume scales — and so our internal tools can lean on them.
• Pull in contractors for the work AI can't do well yet, while keeping voice, brand, and quality consistent.
• Track what moves pipeline. Rankings, impressions, clicks, engagement, creative-level performance, and leads influenced — surfaced in our internal dashboard, not just generic analytics tools.

Portfolio

A portfolio of published work we can read. Strong opinions on what good B2B content looks like in 2026 (we'll ask).

Hard requirements

• 2+ years owning content for a B2B services or agency business (or an equivalent body of work you can show).
• Understands SEO fundamentals (intent, on-page, internal linking, topical authority, AI-overview formatting).
• Comfortable with design and editing tools (Canva / Figma / CapCut or similar) to finish what AI starts.

Nice to have

• On-camera comfort for short clips.
• Past experience writing for founders, operators, or specialty SMB.
• Familiarity with Google Search Console, analytics tools, and AI-visibility tracking tools.