Content Engineer

About the role

Sent is an infrastructure for sending A2P messages across SMS, WhatsApp, and RCS through a single unified API. Our intelligent routing model automates channel selection based on deliverability and cost, ensuring lower cost and global reach without any channel-specific integrations. We recently closed a $12M Series A backed by Companyon Ventures, Bessemer Venture Partners, UIF, and others. We're hiring to build the best infrastructure to replace multi-channel messaging stacks.

Responsibilities

• Build and experiment with the product: use the Sent API to build real things – side projects, creative integrations, technical examples – and turn those builds into content that earns attention.
• Run a high‑velocity experiment cadence across LinkedIn, X, newsletters, and other channels: form a hypothesis, ship something, read what happened, and iterate.
• Develop an instinct for what resonates with a technical audience and what falls flat, and build a feedback loop around it.
• Own product marketing and brand presence: define and evolve how Sent communicates its product to the market – feature launches, positioning updates, messaging for new channels and use cases.
• Own our presence on LinkedIn, X, and any other channels that earn distribution – building a consistent, interesting voice over time.
• Develop creative campaigns that sit at the intersection of what Sent can do technically and what makes for compelling storytelling.
• Drive growth and measure it honestly: instrument the top of funnel, track where developers come from, what converts, and what doesn’t – with the rigor to know when a result is real.
• Build tooling when you need it: spin up landing pages, set up automations, and connect the marketing stack without waiting on engineering.
• Partner with the demand gen function to ensure creative work ties to pipeline, signups, and activated accounts.

Skills

• 2+ years in marketing, content, or a creative role – at a startup or somewhere you had to figure things out without a playbook.
• Ability to build with APIs – comfortable reading docs, writing integration code, and shipping something functional without a lot of hand‑holding.
• Strong creative instinct and a portfolio that shows it: posts, campaigns, projects, or work that actually connected with an audience.
• Eye for design and UX – point of view on what good looks like and ability to produce visuals that don’t need a designer to fix them.
• Experimental mindset: hypotheses, tests, results, iterations, and honesty about what the data is telling you.
• Strong writing: concise, clear, technical when needed; understands the difference between writing for developers and writing for everyone else.
• Genuine interest in the tech‑marketing space: how great dev tools earn attention, how communities form around them, and what makes a brand feel authentic versus forced.
• Experience with messaging, telecom, or API infrastructure is a plus, but intellectual curiosity about those spaces matters more.

Benefits

• Meaningful equity with high growth potential.
• Top‑tier medical, dental, and vision, fully covered.
• 401(k) with 100% match up to 4%.
• Unlimited PTO.
• Beautiful NYC workspace with daily meals and unlimited snacks.
• New MacBook Pro + Apple Studio Display.
• Wellhub Gold or Equinox membership stipend.

Pay

Compensation Range: $120K - $145K