Content Designer III - Experience Design (XD)

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy.

About the role

We’re looking for a motivated and experienced Content Designer III to join our Experience Design (XD) team. In this role, you'll work in a worldwide cross-disciplinary team that unites Product Design, Content Design, and Research to deliver innovative and cohesive end-to-end experiences serving the needs of our travelers and partners. You’ll help drive the content strategy and enhance the product experience for our Expedia and Insurance experiences, reporting to the Senior Content Design Manager.

You’ll be ideal for this role if you are passionate about finding the right content solutions to meet users' needs using research, data, and empathy, and have extensive experience bringing clarity, consistency, and usability to Loyalty product experiences. You should be dedicated to designing product experiences that are helpful and human, and leverage AI to create better content faster.

Responsibilities

• Design thoughtful, intuitive, and accessible content solutions for a range of product use cases and interactions – from onboarding and in-app education to transactional flows and push notifications.
• Apply solid information architecture methods (such as content modeling and mapping) and UI frameworks to design scalable content solutions.
• Audit, analyze, structure, create, and present compelling UX content throughout the product experience.
• Partner across product and research teams using human-centered design methods to drive content tests that measurably improve the traveler experience, and identify, log, prioritize, and resolve content bugs across the portfolio.
• Apply a holistic, customer-focused approach to creating a cohesive content strategy for our loyalty program across all product areas.
• Use both qualitative and quantitative insights, along with business analytics, to drive content insights and solutions.
• Partner across teams to improve the accessibility, inclusion, readability, and translatability of product content.
• Demonstrate strong facilitation and presentation skills to clearly and confidently communicate the rationale for decision-making to team members and stakeholders.
• Influence, persuade, and negotiate with stakeholders to design the best experiences that meet the needs of travelers and businesses.

Requirements

• Bachelor's degree in a related technical field; or equivalent professional experience in core skills such as UX Writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling (this is not a content marketing role).
• 5+ years of experience as a Content Designer, UX writer, or Content Strategist.
• Ability to audit, analyze, structure, create, and design content independently in compelling user-focused product experiences using established frameworks.
• Strong skills in confidently presenting compelling rationale and narratives behind content strategies and decisions to peers, partners, and key stakeholders – such as Legal, Marketing, Security, Product, and top leadership.
• Expertise in persuasion and negotiation with stakeholders to create optimal experiences that balance both traveler satisfaction and business objectives.
• Experience applying human-centered design (HCD) practices to product experiences.

Preferred Qualifications

• Experience taking a thoughtful, empathetic, and inclusive approach to design that meets every user where they are.
• Experience solving complicated content problems for multiple user segments and developing content solutions across brands.
• Maintain a portfolio of work showcasing your skills as a design thinker and honed UX writer, particularly examples of how your influence enhances cross-functional thinking to drive retention in Loyalty and Membership areas.
• Demonstrate curiosity to explore and apply emerging AI technologies, including prompt engineering and structured content to enhance strategy and operational efficiency.

Benefits

• Medical, dental, and vision coverage.
• Paid time off and an Employee Assistance Program.
• Wellness and travel reimbursement.
• Travel discounts and International Airlines Travel Agent Network (IATAN) membership.
• Career development resources.

Pay

The total cash range for this position in Chicago is $128,000.00 to $179,500.00. Employees in this role have the potential to increase their pay up to $205,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience.

Schedule

This role is based at our Chicago HQ, with potential for additional locations up for discussion and a flexible work environment.