Experience Design (XD) III, Design Research - Bank of America Experience Design

About the Role

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. The Experience Design (XD) team creates world-class end-to-end digital experiences that are intuitive, innovative, engaging, and inclusive. We are a multi-disciplinary design organization with expertise across product design, content design, design research, design operations, and design technology.

As an Experience Designer (XD) III, you will lead the vision and team understanding of how users interact with our digital capabilities, complex flows, and multi-feature designs across multiple initiatives. This role is an AI-first senior individual contributor on an interdisciplinary product design team, directly accountable for delivering strategic and tactical solutions that support our digital platforms and experiences. You will span user research, behavioral insights, data analytics, and product development to drive meaningful customer and business outcomes.

Responsibilities

• Craft complex world-class software solutions, deliverables, or reporting within time, scope, and budget by establishing XD frameworks and practices.
• Align to vision and strategy throughout the end-to-end product-development lifecycle.
• Persuade during ambiguous conversations with teammates, partners, and stakeholders.
• Operate independently and proactively resolve issues with limited direction.
• Lead, design, optimize, and deliver best-in-class digital experience research from a multidisciplinary, holistic perspective.
• Apply a broad range of design research capabilities across generative and evaluative user experience research to craft complete product and experience solutions.
• Influence, navigate, and partner with a diverse set of project stakeholders and cross-functional teams, including product management and engineering.
• Collaborate with product design, content design, design research, design operations, and design technology across the team.
• Develop and deliver advanced experience design research deliverables, including heuristic evaluations, task flows, journey maps, personas, heuristic audits, usability testing, synthesis, and WCAG standards.
• Integrate data, feedback from user research, analytics, and A/B testing across the customer journey and translate insights into actionable design implications.
• Advance research operations, democratization, governance, and insight-sharing mechanisms.
• Identify high-value research opportunities and proactively influence investment priorities.
• Deliver exemplary solutions leveraging internal and external best practices, including synthetic research and AI-driven research opportunities.
• Research digital experiences across conversational, AI-powered, web, mobile web, and native apps (iOS and Android).
• Lead evaluation and benchmarking of existing product and service experiences, heuristics, and competitive insights.
• Contribute to team strategy, serving as a craft expert to develop scalable research frameworks, repositories, standards, and knowledge management practices.
• Lead decisively through ambiguity and influence in collaborative settings, building strong relationships with minimal guidance.
• Model excellent visual, communication, and storytelling skills, demonstrating thought leadership by challenging the status quo.
• Enhance design system patterns and contribute to best practices for innovative digital, technology, and AI experiences.

Requirements

• 8+ years of industry design experience in multidisciplinary design research, integrating behavioral science, customer psychology, and decision-making theories into experience design.
• Experience researching multi-channel consumer-facing apps, AI-powered experiences, responsive web, and websites, including complex systems, user, ecommerce, and transactional experiences.
• Expert understanding of user-centered design principles and best practices, including Lean UX, Design Sprints, and Agile.
• Seasoned track record of working with cross-functional product development and design teams to ship customer-facing digital products.
• Ability to leverage, contribute, and advance research design within a design system and brand guidelines.
• Experience utilizing qualitative, quantitative, attitudinal, behavioral, and analytics data to produce actionable insights.
• Self-motivated problem solver with strong work ethic, issue resolution, and time management skills.
• Experience researching AI-enabled experiences and evaluating trust, transparency, explainability, adoption, and responsible AI considerations.
• Experience leveraging AI agents, automation, or assistants in shipping and production.
• Highly proficient in design and design-to-code tools such as Figma, Copilot, GitHub, Lovable, Cursor, and Claude Code.
• Proven ability to build and nurture strong relationships and influence others.
• Track record of maximizing impact, inspiring others, and driving results.
• Strong interest in self-learning new design and technology skills.
• Excellent listening, communication, storytelling, and presentation skills.
• Recognized as a key partner by engineering and product manager peers.
• Applies legal, risk, regulatory knowledge, and domain expertise to solutions and strategy.
• Adapts swiftly and positively to change, embodying curiosity, resilience, and flexibility.

Qualifications

• Financial or similar industry experience preferred.
• Bachelor’s degree with corresponding product design experience.
• Knowledge of collaboration and production tools such as MCP (Model Context Protocol), JIRA, and Confluence.
• Minimum education requirement: High School Diploma / GED / Secondary School or equivalent.

Skills

• User Experience Design
• Critical Thinking
• Problem Solving
• Collaboration
• Adaptability
• Product Design and Development
• Presentation Skills
• Stakeholder Management
• Decision Making
• Research
• Project Management
• Usability Testing
• Process Management
• Agile Practices
• Written Communication

Schedule

1st shift (United States of America), 40 hours per week.