Content Creator / Visual Storytelling Specialist - Callville Bay

24.00 USD Hourly

About the role

Under the direction and supervision of the Director of Operations, the Digital Marketing Specialist will develop, execute, and manage the implementation and optimization of digital campaigns to drive the company's business goals. As the visual voice of the Lake Mead National Recreation Area, you will capture and produce compelling content that drives visitation, dining, retail, and rental engagement across our properties. This hands-on role blends field-based content capture with high-level editing and platform-specific execution.

Responsibilities

• Capture and produce high-quality photography and video (including short-form Reels, TikToks, and Shorts) that highlight lodging, F&B, boat rentals, retail, and the natural landscape of Lake Mead.
• Develop branded series and seasonal campaigns that showcase associate expertise, guest adventures, and community/partner stories across all lines of business.
• Manage day-to-day content packaging and scheduling for Instagram, Facebook, TikTok, YouTube, and LinkedIn, ensuring all posts are optimized for performance and reach.
• Execute the content calendar in alignment with seasonal peaks and marketing goals, providing field-based insights to help shape future marketing decisions.
• Lead UGC (User-Generated Content) efforts by curating guest content and supporting onsite activations, including influencer visits, media opportunities, and pop-up events.
• Edit and deliver polished assets using industry-standard tools for use across websites, email campaigns, signage, and on-site guest communications.
• Collaborate with Corporate Marketing and the Director of Operations to ensure all content adheres to GSI brand standards and National Park Service (NPS) protocols.
• Monitor engagement metrics and platform trends to create actionable reports that inform data-driven decisions for the LMMA team.
• Maintain a searchable digital library of all raw and edited footage, ensuring assets are organized, tagged, and accessible for future use.
• Responsible for the specialized care, maintenance, and storage of technical gear (cameras, drones, audio) in a challenging desert and water environment.

Requirements

• High School Diploma/G.E.D. equivalent required; secondary education in a related field is preferred.
• Strong knowledge of content creation tools by platform, plus Adobe Creative Suite (Photoshop, Premiere Pro).
• Deep knowledge of how different platforms operate and understanding of interpreting analytics.
• Able to communicate clearly and concisely, both orally and in writing.
• Able to accurately handle confidential and sensitive information.
• Service and safety oriented.
• Strong sense of awareness, timelines, urgency, common sense, and attention to detail.
• Strong organization and time management skills.
• Strong level of knowledge and comfort with Windows operating system and MS Office software.

Physical and Mental Requirements

• Availability for seasonal position (May 2026 - October 2026).
• Able to work in extreme temperatures or demanding outdoor climates.
• Lift, carry, and push up to 25 lbs. occasionally.
• Comfortable in settings with lots of water, either on the lake, in the lake, or around the lake.
• Able to sit for long periods up to two-hour stretches.
• Perform repetitive motions like bending, grasping, and typing.
• Able to spend long periods working on a computer, digital device, or in outdoor settings.
• Strong physical ability to hike and move through the park to capture features of the area.
• Read and write work-related documents in English.
• Speech recognition and clarity, including the ability to understand the speech of visitors, co-workers, and guests, and the ability to speak clearly in English.