Content & Creator Operation Expert - Lemon8

About the role

The Lemon8 Content Creation Team focuses on building and scaling high-quality vertical content across key lifestyle categories such as fashion, beauty, wellness, and everyday inspiration. The team works hands-on with content trends, creator collaboration, and platform insights to shape content direction, improve discovery, and elevate the overall user experience. By combining deep vertical understanding with execution-driven content operations, the team helps drive healthy content ecosystems and long-term platform growth.

Responsibilities

• Based on data analysis, content understanding, and user research, deep dive into the supply and consumption issues of vertical content, and work with cooperation departments to promote end-to-end process optimization, improve vertical content ecology, and enhance user experience.
• Participate in analysis and strategy formulation from the creators' side, discover the current status of each vertical content and creators' pain points, and support creators in better creating high-quality content on the platform.
• Provide input for regional vertical content operation strategies, participate in the formulation of vertical strategies, and quantify goals.

Requirements

Minimum Qualifications

• Bachelor's degree in business, strategy, or relevant fields.
• Proven hands-on experience in vertical content operations, including identifying content trends, planning vertical-specific content directions, and executing day-to-day content operations rather than solely focusing on high-level strategy or project management.
• Demonstrated experience working directly with creators, including onboarding, communication, and basic creator management. Familiarity with creator workflows and the ability to support content production and iteration in a practical, execution-oriented manner.
• Solid understanding of platform-based content ecosystems and vertical content dynamics (e.g., lifestyle, fashion, beauty), including how users consume content and how content performance varies across verticals.
• Strong data analysis skills and logical thinking abilities.
• Proven experience in social media or influencer marketing function, from a fast-moving paced environment or tech company.

Preferred Qualifications

• Excellent communication, collaboration, and project management skills, with a sense of responsibility and enterprising spirit.

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut, and Pico, as well as platforms specific to the China market, such as Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover, and connect—and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and enrich life. As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

Pay

The base salary range for this position is $70,304 - $168,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, experience, and location. Base pay is one part of the total package that may include additional discretionary bonuses/incentives and restricted stock units.

Benefits

• Day one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).