Content Creator – Instagram Engagement

This role focuses on driving authentic engagement within the Instagram community, specifically targeting conversations around AI, apps, startups, entrepreneurship, and digital tools. The successful candidate will be responsible for identifying relevant Reels and posts, then crafting thoughtful, conversational comments that add value to each discussion. The position is remote and ongoing, with the potential for future projects based on performance. Deliverables Write 20 unique, insightful comments daily on selected Instagram Reels and posts. Ensure each comment is tailored to the specific content and context of the post. Reference the brand only when it fits naturally within the conversation. Maintain a consistent, positive, and professional tone in all interactions. Collaborate with the team to align messaging and engagement strategies. Follow provided guidelines and examples to ensure quality and relevance. Requirements Active Instagram user with a strong understanding of Reels and creator culture. Excellent written English and the ability to communicate clearly and engagingly. Interest in technology, startups, or entrepreneurship. Reliable, self-motivated, and able to deliver daily outputs consistently. Previous experience with UGC or brand engagement is a plus but not required. Comfortable working remotely and independently. Ability to adapt to feedback and refine engagement strategies as needed. About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.