Jobs · Marketing · Virginia

Content Creator

Sinclair Inc. · Lynchburg, VA · 3 wk ago
Marketing$16.5–$20.4/hrFull-time

About the role

A highly creative, hands-on production role
Collaborative work with multiple departments and markets
Fast-paced environment with opportunities for skill growth
An Agile team culture focused on innovation and audience impact

Responsibilities

  • Create Multi-Platform Content: Write, shoot, and edit commercial, news, entertainment, and digital materials.
  • Tailor messaging and visuals for specific audiences and platforms.
  • Shoot and edit segments for local lifestyle show.
  • Maintain brand and style consistency across all creative.
  • Collaborate Across Teams: Work closely with Project Managers, Scheduling Coordinators, Senior Content Creators, Client Services Leadership and stakeholders to understand goals and expectations.
  • Work with News Directors, Digital Leads, Sales Management, Client Services, and Brand Engagement on content direction.
  • Engage in regular feedback exchanges to refine and improve work.
  • Support Agile Operations: Submit video and graphic ideas that can be shared across markets. Track tasks and progress using Adobe Workfront and respond promptly to requests.

Qualifications

  • Strong writing, shooting, and editing abilities.
  • Ability to create content for digital, social, and broadcast.
  • Clear communication and strong collaboration skills.
  • Familiarity with brand guidelines and audience targeting.
  • Proficiency with professional video equipment and editing tools.
  • Comfort using project management systems (Workfront is a plus).
  • A proactive, feedback-driven mindset.

What We’re Looking For

  • You love producing creative content across platforms.
  • You enjoy working with diverse teams and stakeholders.
  • You thrive under deadlines and adapt quickly to shifting priorities.
  • You want to contribute to meaningful, results-driven creative work.

What Makes This Role Special

A highly creative, hands-on production role
Collaborative work with multiple departments and markets
Fast-paced environment with opportunities for skill growth
An Agile team culture focused on innovation and audience impact

What You’ll Do

  • Create Multi-Platform Content: Write, shoot, and edit commercial, news, entertainment, and digital materials.
  • Tailor messaging and visuals for specific audiences and platforms.
  • Shoot and edit segments for local lifestyle show.
  • Maintain brand and style consistency across all creative.
  • Collaborate Across Teams: Work closely with Project Managers, Scheduling Coordinators, Senior Content Creators, Client Services Leadership and stakeholders to understand goals and expectations.
  • Work with News Directors, Digital Leads, Sales Management, Client Services, and Brand Engagement on content direction.
  • Engage in regular feedback exchanges to refine and improve work.
  • Support Agile Operations: Submit video and graphic ideas that can be shared across markets. Track tasks and progress using Adobe Workfront and respond promptly to requests.

Working Hours

  • Monday to Friday: 8:30 – 5:30
  • Occasional adjusted hours based on production needs
  • Sometimes nights or weekends may be required for shoots, client deliverables, station events or time-sensitive content

What You’ll Get

  • The hourly compensation range for this role is $16.50 to $20.40.
  • Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.
  • Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About The Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

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