Content Creator

Grey’s mission is to create Famously Effective ideas that move people, businesses, and the world forward, harnessing the power of creativity to solve business challenges and drive growth for some of the world’s most influential brands and companies, including Procter & Gamble, Volvo, Haleon, Circle K, and The Coca-Cola Company. That commitment to effectiveness has earned Grey a Grand Effie in every market where it operates. Grey was recognized as a 2025 Fast Company World Changing Ideas winner and earned 26 Lions at the 2026 Cannes Lions International Festival of Creativity, contributing to Ogilvy’s Network of the Year honors. Newsweek also named Grey a Top 100 Global Most Loved Workplace in 2024 and one of America's Greatest Workplaces for Women and Professional Services in 2025. Grey is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

About the role

As a Content Creator, you’ll collaborate with an agency and client team to grow the social presence of an exciting client.

Responsibilities

• Concept, edit and produce “made for social” videos through native storytelling.
• Build bespoke social videos in both long and short form formats – tailored to specific social media platforms – that bring to life priority content themes and marketing initiatives.
• Play a leading role in brainstorming, pitching and producing “made for social” videos + franchises, demonstrating subject matter expertise to create content that’s on-brand, on-trend and right-sized.
• Capture content first-hand and/or work with internal and external production partners to establish a pipeline of social video content.
• Evangelize and educate on topics relating to native social storytelling inside the agency and with our clients.
• Partner with cross-functional teams with an emphasis on developing and executing best-in-class social video strategies, content and experiences for multiple audiences and products.
• Remain current on latest creative trends globally.
• Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry.
• Only by gaining an understanding of what kind of work moves you and what it takes to get there, will you