Content Creator

What You Will Do

Video content is one of Think Academy's key communication tools with parents. Across our website and social media platforms, videos play an essential role in explaining course structures, teaching methods, and student outcomes. As a Content Creator, you will be responsible for the end-to-end creation of educational and marketing videos, from concept development and scriptwriting to production and delivery. You'll ensure that each piece clearly conveys the value of our courses and builds trust with parents.

• Content Planning & Ideation
• Translate educational content into clear, engaging, and easy-to-follow scripts.
• Define logical structure, pacing, and key visual elements for each video.
• Cover multiple formats such as teaching demos, parent stories, study tips, and event previews.
• Coordinate shooting schedules and resources with teachers, videographers, and editors.
• Adapt video content for various platforms (website, YouTube, Xiaohongshu, WeChat Channels, etc.), optimizing tone and rhythm for each.
• Collaborate with designers, editors, and marketing teams to maintain visual and brand consistency.
• Maintain a structured script, footage, and template library.
• Conduct post-project reviews to summarize learnings and continuously improve workflow efficiency.

How You Can Be Qualified

• Bachelor's degree or above in Media, Education, Marketing, or a related field
• 1-3 years of experience in video directing, scripting, or content planning; experience in the education industry or knowledge-based content is preferred
• Strong storytelling and scriptwriting skills with a solid understanding of video narrative structure
• Excellent communication and coordination skills to work across teaching, design, editing, and marketing teams
• Basic understanding of video production processes including filming, editing, motion graphics, and marketing teams
• Sensitivity to educational content and the ability to transform complex concepts into accessible and relatable stories
• Fluency in Mandarin is required
• Preferred Qualifications: Experience in K–12 educational or competition-related content production, Understanding of social media algorithms and short-video growth strategies; experience in building or growing an account from scratch, Proven ability to manage end-to-end production with strong quality control, Familiarity with AI-assisted video creation, interactive learning content, or innovative teacher-led video formats