Content Coordinator (contract)

Job Responsibilities

• Curate and optimize content collections across multiple product surfaces, ensuring customers receive the most relevant, engaging, and high-performing content
• Analyze template performance data and evaluate content quality, design effectiveness, relevance, diversity, and customer value across multiple content types
• Identify gaps, opportunities, and emerging trends to inform future content investments and curation priorities
• Develop scalable curation frameworks, quality standards, and content evaluation methodologies
• Analyze content performance metrics, customer engagement signals, experimentation results, and usage trends to understand what drives successful customer outcomes
• Synthesize large datasets into clear recommendations that influence content strategy, business decisions, and product priorities
• Establish success criteria and measurable KPIs for content initiatives and curation programs
• Use data to identify optimization opportunities and inform content lifecycle decisions
• Review new templates for quality and customer relevance, then publish and maintain content using internal CMS and publishing tools
• Partner with cross-functional teams including content, design, and product to define, execute, and evaluate content experiments
• Design and assess experimentation frameworks that measure content effectiveness and customer impact
• Translate experiment outcomes into evidence-based recommendations that improve engagement, adoption, and overall customer satisfaction
• Continuously iterate on curation strategies using performance insights and customer feedback
• Apply strong visual design judgment to assess content quality, composition, storytelling, usability, and customer appeal
• Evaluate content through both creative and analytical lenses, balancing visual excellence with measurable performance outcomes
• Drive alignment across stakeholders by communicating the business impact of content investments and curation decisions

Requirements

• 5 or more years of experience in content strategy, content curation, product strategy, design research, or a related discipline
• 5 or more years of content curation and CMS experience managing large-scale digital content collections, metadata, publishing workflows, and content lifecycle management
• 5 or more years of content strategy or digital merchandising experience optimizing customer-facing content experiences through curation, experimentation, and performance analysis
• 3 or more years of data analytics and reporting experience using content performance metrics and customer engagement data to drive recommendations and business decisions
• Demonstrated experience analyzing data and translating insights into recommendations that drive business or customer outcomes
• Hands-on experience using CMS tools to curate, organize, and publish content collections
• Experience partnering with design, content, product, and business stakeholders
• Bachelor's degree in Design, Communications, Data Analytics, Marketing, or a related field
• Strong understanding of visual design principles, content quality evaluation, layout composition, and customer-centered design
• Demonstrated ability to combine analytical thinking with strong creative judgment
• Experience working with dashboards, performance metrics, reporting tools, and data visualization techniques
• Excellent problem-solving, communication, and storytelling skills
• Ability to operate effectively in ambiguous environments and influence cross-functional stakeholders
• Passion for understanding customer behavior and translating insights into exceptional content experiences
• Familiarity with AI-powered content experiences, personalization systems, recommendation engines, or content discovery platforms is a plus
• Experience supporting digital content ecosystems, content marketplaces, creative platforms, or productivity software products is a plus
• Experience with experimentation methodologies, testing frameworks, or customer engagement analytics is a plus