Content Coordinator

Responsibilities

• Design & Branding Support
• Collateral Creation: Design engaging print and digital marketing materials, including social media graphics, flyers, signage, postcards, nametags, and brochures
• Social Media Asset Development: Create eye-catching posts that directly align with active marketing campaigns
• Asset Adaptation: Resize and adapt existing designs seamlessly for multiple platforms and formats
• Template Management: Update, maintain, and organize design templates within Canva
• Brand Alignment: Strict adherence to established brand guidelines, implementing feedback efficiently while maintaining visual standards
• Photo & Video Support
• Content Capture: Assist in capturing high-quality photos and videos during live events and programs to enhance visual storytelling
• Editing & Enhancement: Edit and polish raw footage and images using basic editing software
• Digital Asset Management: Organize and archive visual content for streamlined future use in marketing and social media campaigns
• Cross-Functional Collaboration
• Partner with the marketing team to integrate multimedia elements into promotional materials, emails, and social posts
• Website Content Support
• Blog Management: Upload and format blog posts using established WordPress templates
• Site Updates: Post event listings and execute basic content updates across existing webpages
• SEO & Accessibility: Format headings, text, images, internal links, and alt text to meet accessibility and SEO standards
• Quality Assurance: Proofread content and conduct thorough quality checks prior to publishing
• Site Maintenance: Proactively identify and flag broken links, outdated content, and formatting issues for review
• Event & Program Promotion Support
• Calendar Outreach: Submit upcoming events to community calendars and online listings
• Distribution Logistics: Assist with the preparation and physical/digital distribution of promotional assets
• Link Management: Generate and manage QR codes for marketing materials, ensuring flawless routing to relevant content
• Tracking & Reporting: Track the placement of promotional materials and outreach efforts, reporting back on campaign effectiveness
• On-Site Support: Provide on-site promotional assistance at community outreach events as needed
• Email Marketing Support (As Needed)
• Campaign Building: Construct marketing emails utilizing pre-existing templates
• Responsive Formatting: Optimize text and imagery for seamless display across mobile and desktop devices
• Scheduling & QA: Schedule email deployments and perform final quality assurance checks to ensure error-free delivery

Qualifications

• Design Tools: Proficient experience using Canva
• Multimedia Production: Basic understanding of photo and video editing software (e.g., Adobe Photoshop, Adobe Premiere)
• Camera Equipment: Familiarity with professional cameras, as well as basic photography and videography techniques
• CMs & Marketing Tools: Hands-on familiarity with WordPress and standard email marketing platforms
• Precision & Brand Standards: Exceptional attention to detail with the ability to follow strict brand guidelines
• Organization: Strong organizational skills and the capacity to balance multiple tasks simultaneously
• Autonomy: Proven ability to work independently and efficiently within defined processes