Content Coordinator

About the role

Enthusiastic and detail-oriented Social Media Coordinator to manage and execute our social media strategy. This individual will play a key role in enhancing our brand visibility, increasing engagement, and growing our online community across various platforms. The ideal candidate will have a deep understanding of the firearms industry, strong communication skills, and the ability to create compelling content that resonates with our audience.

Responsibilities

• Content Creation & Curation: Develop and curate engaging content (photos, videos, graphics, and copy) for all social media platforms (Facebook, Instagram, X, YouTube, etc.) that aligns with the company’s voice, mission, and brand values.
• Social Media Management: Oversee day-to-day social media operations, including scheduling posts, responding to comments/messages, and maintaining a consistent posting calendar.
• Campaign Strategy & Execution: Plan, implement, and monitor social media campaigns and promotions, ensuring alignment with product launches, special events, and industry trends.
• Community Engagement: Foster an active and positive online community by interacting with followers, moderating discussions, and building relationships with influencers, industry leaders, and customers.
• Analytics & Reporting: Track, analyze, and report on the performance of social media content and campaigns, using insights to optimize strategies and improve engagement rates.
• Brand Awareness: Support efforts to expand brand recognition and position the company as a trusted authority in the firearms industry through effective storytelling and audience engagement.
• Collaborate Across Teams: Work closely with the marketing, sales, and product teams to ensure consistent messaging and align social media activities with overall business objectives.
• Stay Updated: Monitor industry trends, social media best practices, and competitor activity to ensure the company’s social media presence remains relevant and competitive.

Qualifications

• Experience: 2+ years of experience in social media management or digital marketing, preferably within the firearms, outdoor, or lifestyle industries.
• Knowledge: A strong understanding of the firearms industry and related regulatory guidelines, with the ability to communicate safely and effectively on social media.
• Skills: Proficiency in social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.)
• Skills: Strong written and visual communication skills
• Skills: Ability to create, edit, and repurpose multimedia content (photography, video, graphics)
• Skills: Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Skills: Basic knowledge of SEO, Google Analytics, and social media metrics
• Personality: Creative, adaptable, and passionate about firearms culture and the outdoor lifestyle. Strong attention to detail, a proactive attitude, and the ability to work both independently and collaboratively.
• Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).

Preferred Qualifications

• Experience in paid social media advertising (Facebook Ads, Instagram Ads, etc.)
• Familiarity with firearms-related content, communities, and advocacy
• Photography and video editing skills
• Knowledge of industry regulations regarding firearms marketing