Content, Community & Search Strategist

We expect you to produce excellent content marketing work that ranks well on search engines, gets cited by LLMs, earns upvotes on forums, and converts. Your content will live on clients’ websites, Reddit, in journalists’ articles, and across the Internet. You’ll work alongside colleagues on individual projects while growing your ability to handle more complex accounts.

Responsibilities

• 35% Community Content: Copywriting on forums and community management, focusing on Reddit.
• 30% Website Content & Search/LLM Optimization: Blog posts, service pages, location pages, FAQs, and similar content optimized for search engines and AI engines.
• 15% Link-Building & Citation Earning
• 10% Client Communication
• 5% Reporting
• 5% Always Optimizing to improve our agency’s processes and results

We focus on ethical, above-the-board content marketing. Any forum work is transparent about which brand is posting it. We believe AI can enhance human efficiency, not replace it. This role operates strictly during normal business hours—no after-hours or weekend community forum work.

Work Environment

Online Optimism is an award-winning creative digital agency founded in 2012, recognized for our commitment to staff and company culture. We’ve been named a Best Place to Work in New Orleans 8 times, as well as an Inc. Best Workplace and a Worklife Most Outstanding Employer. Employees may work from any U.S. state, provided they follow Eastern or Central time zones.

Benefits

• Insurance and retirement plans
• Plentiful PTO + unlimited time off for physical or mental health
• Annual compensation increases
• Hybrid work environment: choose to work in-office at our New Orleans headquarters, from home, or at a coworking space in your city

Requirements

You must have at least:

• Experience posting on Reddit and knowledge of its intricacies (e.g., creating Subreddits, understanding mods vs. admins, flair, Reddit Pro features).
• A working understanding of SEO, AEO, and GEO, including keyword research, meta descriptions, on-site optimization, and how content gets surfaced or cited by AI engines.
• Strong copywriting instincts, with the ability to craft engaging content across formats and adapt tone for different clients and audiences.
• Excellent written and verbal communication skills, including confidence in explaining strategy and reasoning to clients.
• The ability to handle online criticism with resilience.
• A willingness to mentor less experienced team members through editing, feedback, and support.

Qualifications

The strongest candidates will have:

• 2-5 years of professional experience creating content marketing, SEO content, community content, or social media for businesses or organizations.
• A portfolio showcasing content marketing, copywriting, or digital marketing work, ideally including samples that performed well on search engines, Reddit, or other forums.
• Experience at a marketing agency working across multiple clients.
• Previous experience communicating with clients or stakeholders about marketing work, including reporting and strategy explanations.
• Experience editing or mentoring other writers.
• A degree in English, marketing, advertising, public relations, communications, journalism, or a related field.
• Experience with SEO tools, particularly SEMrush or Google Search Console.
• Familiarity with analytics tools like Google Analytics 4 and Looker Studio.
• Experience with AEO tools like Profound or Otterly.AI (hands-on use is a plus).
• Familiarity with external Reddit tools like Gummysearch or RedReach.
• Experience with link-building, digital PR, or earning citations through services like HARO, Qwoted, or Featured.
• A passion for Reddit and its community.