Content & Community Manager

Responsibilities

• Own Shef's organic content engine end to end — strategy, calendar, and hands-on creation across Instagram, TikTok, blog, email, and SMS, from phone-shot video to higher-production shoots
• Grow and engage our Instagram and TikTok audiences: post consistently, jump on trends and viral moments, and foster genuine community in the comments
• Manage external creators producing organic and paid social creative, with a focus on Meta and TikTok
• Run influencer campaigns end to end — sourcing, briefs, budgets, and relationships
• Build and manage digital and brand partnerships and experiential programs (food events, pop-ups, community activations) that drive measurable business impact
• Use data and testing to measure content and channel performance, and optimize what we make and where we invest
• Scales output with systems — AI-assisted ideation and editing, automated scheduling and repurposing workflows, and constant experimentation with new tools and formats

Qualifications

• Experience creating content for social platforms with proven growth results
• Influencer marketing or partnership experience
• Experience with performance creative for paid advertising
• Familiarity with AI content creation tools (ChatGPT, Midjourney, etc.)
• Basic technical skills—you've built something, automated something, vibe coded something into the world
• Data-driven mindset with ability to measure and optimize content performance
• Understanding of conversion funnels and how content drives business metrics
• Scrappy execution style with strategic thinking approach