Content & Channel Marketing Manager - Americas

About the role

Reporting to the Senior Manager, Brand Marketing – Americas, the Content and Channel Marketing Manager will be based in the New York Tri State region. This role will create a constant flow of exceptional, channel-ready assets across multiple marketing verticals, ensuring customers and retailers receive high-quality, on-brand campaigns and communications that innovate, excite, and drive measurable actions.

The Content and Channel Marketing Manager will set the communications direction, content standards, and production rhythm across all McLaren Americas Marcoms. This individual will serve as the hub where the omni-channel presence comes to life, owning the roadmap and channel programming that powers launches while maintaining brand consistency in all customer interactions. The role will leverage globally produced assets and enhance them with regionally adapted creative concepts, enforcing brand guardrails and creating relevant toolkits and assets for the retail network. This position will collaborate with media partners to drive high-quality leads and maintain a regular cadence of communication with the customer database, measuring success and course-correcting based on data analysis.

The Content and Channel Marketing Manager will own the regional content calendar, ensuring alignment with global campaigns and launches, and oversee content deployment across email, social, paid media, and owned channels. The role will drive consistent audience engagement through structured nurture journeys, CRM segmentation, and retargeting strategies designed to increase lead conversion and retention. With a focus on strategy and execution, this individual will connect Marketing, Sales, and Aftersales functions to strengthen lead generation, customer retention, and commercial impact.

What You'll Do

Content Strategy and Development

• Own and maintain a structured quarterly content calendar that aligns regional storytelling with global launches, product campaigns, and key regional initiatives.
• Define and lead the overall digital content strategy, ensuring consistency of content and messaging, including overseeing retailer activations and regional social selling campaigns and event promotion via regionally owned channels.
• Identify target audience needs and develop compelling content ideas and formats to engage them across a wide variety of verticals that appeal to the UHNWI.
• Collaborate with the marketing team to establish a regular email cadence, monthly newsletters, and nurture campaigns that drive engagement and conversion.
• Select and manage creative production partners and agencies, ensuring compliance with approved brand guidelines and budget parameters.
• Act as the control center for campaign orchestration, ensuring launches, always-on storytelling, and brand-building efforts are strategically sequenced and amplified across paid, earned, and owned channels.

Collaboration and Relationship Building

• In collaboration with Central Marketing teams, create an annual plan and consistent delivery of toolkits for retailers to drive showroom traffic and generate leads (asset menus, copy decks, showroom storytelling, etc.).
• Act as the main point of contact for cross-functional teams within the Americas business, including Sales, Aftersales, PR, and Marketing colleagues, to align all content with key milestones and product cadence.
• Work closely with all marketing and media partners (including McLaren Financial Services colleagues) to ensure the maximization of all content opportunities and full use of all available outreach channels.
• Support and assist the Social Media Specialist with editorial pillars, story arcs, and seasonal calendars, and help generate UGC and dealer content to supplement Central and regional assets.
• Work with Regional Managers to review marketing content and channel utilization by dealers, collate relevant feedback, and investigate any dealer marketing infractions, determining consequences with RMs.

Channel Management and Optimization

• Support paid media strategy and execution across programmatic display, paid social, and other channels, ensuring content is optimized for performance and reach.
• Develop content variations for targeted segments and retargeting campaigns, improving conversion funnel efficiency.
• In collaboration with the Performance Marketing Manager, ensure accurate and timely measurement of all campaigns and partnerships in terms of consideration, test drive requests, lead generation, and orders to achieve tangible and repeatable results.
• Research and implement best practices in creativity and content concepts, including innovative channel utilization, to ensure the department stays abreast of the latest innovations in luxury communications.
• Assess and benchmark competitor and other luxury brand campaigns to ensure McLaren leads the pack.

What You'll Bring

• At least 7+ years of experience in luxury/performance content and creative leadership marketing, with a proven track record of delivering high-craft content at pace for product launches and always-on campaigns.
• Experience building and managing CRM campaigns, including segmentation, personalization, and nurture journeys.
• Familiarity with performance marketing tactics, including SEO, SEM, and programmatic media.
• Experience in campaign marketing, internal reporting, and agency/supplier management, ideally within the automotive or luxury industry.
• Deep understanding of UHNWI expectations and how to translate these into exclusive content access, elevated tone of voice, and premium creative execution.
• Brand-led storyteller with editorial instinct and commercial discipline.
• Inclusive collaborator who elevates agencies and internal teams.
• Strong data visualization and insights-driven approach to marketing.
• Familiarity with the latest advancements in MarTech and AI tools to drive automation, segmentation, and organizational efficiency.
• Experience with Power BI, Tableau, or equivalent.
• Experience integrating and delivering brand/product awareness and lead generation campaigns on social platforms and in the digital media landscape.
• Ability to plan projects with limited budgets, maximizing existing resources to get results.
• Accomplished project manager with strong planning skills.
• Excellent communication (oral and written) and presentation skills.
• IT adept with excellent knowledge of Excel (reporting and data manipulation), PowerPoint (presentations and toolkits), and digital media platforms (Meta Business Manager, Google Ads).
• Working knowledge of CMS and web audit tools is a plus.
• Professional and credible ambassador of the McLaren brand to customers, retailers, and business.
• Passion for luxury vehicles and the automotive industry.
• Highly self-motivated and adaptable with excellent influencing and negotiation skills with partners and dealers.
• High emotional intelligence (EQ) and networking skills.
• Enthusiasm for automotive and racing aspects of the brand.
• Ability to mix confidently with senior dealership personnel and executive management.
• Ability to maintain a consistent high level of work and professional output in times of change.
• Willingness and ability to work outside the box and take on challenges beyond the job description.
• Makes things happen with minimal supervision.
• Strong commercial acumen and the ability to rapidly understand the broader business context of automobile production, sales, and aftersales.
• Team player and team motivator with strong planning and follow-up skills, meticulous in detail.
• Fluent to native standard in verbal and written English.

What We'll Do for You

• Structured career development framework
• 15 vacation days, plus 14 bank holiday days
• Private Medical Insurance paid by the company
• 401k Company Matched

Who Are We?

McLaren Automotive exists to create breath-taking performance road cars. It takes a community to do what we do—a diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks. McLaren Automotive commits to equal opportunity for all. Diversity, Equality, and Inclusion are at the heart of our impact, driving innovation and enabling us to truly create something special.