Jobs · Marketing · Illinois

Channel Partner Marketing Manager (Americas)

iManage · Chicago, IL · 1 mo ago
HybridMarketing$140k–$170k/yrFull-time
We need to output HTML fragment with sections: headings

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, remove boilerplate (cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions). Also remove the "Don't meet every qualification..."? That's EEO encouragement; likely considered EEO boilerplate, should be removed. Also remove "iManage Is Supporting Me By ..."? That's benefits description; we need to extract benefits. Also "iManage Is Supporting Me By Creating an inclusive environment..." is benefits/culture. We'll need to parse. We need sections: About the role (maybe a summary). Responsibilities (list). Requirements/Qualifications/Skills (maybe combine). Benefits (list). Pay (salary range). Schedule (flexible working policy, in-office presence Tues/Thurs). Also maybe "About iManage" could be "About the role"? Actually "About iManage" is company description; could be placed under "About the role" or separate? The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have About the role (summary of role). Responsibilities (list). Requirements (maybe combine qualifications and skills). Benefits (list). Pay (salary range). Schedule (flexible working policy). We'll need to extract content. Let's extract substantive info: From posting: - Flexible working policy that supports healthy balance. This role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers - while also maintaining flexibility for meaningful work-life balance. - Role description: "Being a Channel Partner Marketing Manager at iManage Means You will be instrumental in driving the organization's growth through strategic partnerships and alliances, expanding our market reach across the Americas. You will develop and execute marketing strategies that promote our products and services through channel partnerships in North America and Latin America. You will build a robust partner marketing and alliance network, collaborating closely with your marketing colleagues, the partner development team, sales, and channel partners (such as resellers, co-sellers, and implementation partners) to enhance brand visibility, extend our reach, and drive sales into existing and new customer segments. The primary focus will be optimizing relationships with key strategic partners, with technology and training partner marketing as a secondary function of the role. Sitting at the intersection of our Marketing, Sales, and Channels teams, you will bring your channel marketing experience to assess opportunities, partner with our teams, and shape recommendations for our go-to-market strategies within the network." Then bullet-like sections: "iM Responsible For Strategy & Planning" etc. Actually they have headings like "iM Responsible For Strategy & Planning". We need to extract responsibilities. Let's parse each responsibility block: 1. Strategy & Planning: - Creating comprehensive Americas partner marketing strategies aligned with company and marketing objectives to drive growth and generate partner-qualified opportunities with the channel partner audience. - Optimizing campaign activity, co-marketing planning, co-selling programs, amplification of existing customer activity and generating new partner qualified pipeline. - Ensuring that all Americas channel marketing activity is strategically aligned with, and contributes to, broader campaign & company objectives. 2. Cross-Functional Collaboration & Partner Development: - Working closely with Partner Development Managers (PDMs), Sales, and Marketing to identify strategic partnerships and align marketing strategies with key sales plays. - Partnering with PDMs, Sales, and Field Marketing leaders to maximize the use of Market Development Funds (MDF) across the Americas, treating MDF as an extension of the regional marketing budget to fund and scale Americas partner marketing plans. - Maintaining regular updates and meetings with channel partners, and partners providing necessary support and resources. 3. Partner Enablement & Resources: - Building and maintaining a library of marketing assets and resources for partners, ensuring they can effectively drive lead generation and partner-led pipeline. - Ensuring it is kept up to date, maintaining governance processes and monitoring and creating a measurement program to understand its usage and effectiveness. - Leveraging and packaging successful internal campaigns (i.e. 'Campaigns in a Box') for the Americas partners to use directly or inspire their own campaigns. 4. Content & Communications: - Driving the content pipeline for joint press releases and customer stories, focusing on advocacy within regions, segments, personas and industries to create a broad spectrum of advocacy. - Ensuring consistent communication with Americas partners about marketing initiatives, product updates, and events through newsletters, webinars, and other channels. 5. Events & Performance: - Managing the process of partner sponsorship of Americas iManage events, ensuring benefits are promoted and communication is effective at driving participation and amplification of the events. - Analyzing the performance of partner marketing campaigns and MDF-funded activities, ensuring ROI is tracked and monitored. Now qualifications: "iM Qualified Because I Have" list: - 7+ years of experience in Channel marketing, preferably with experience working for a reseller or technology partner. - Proven experience in SaaS marketing and understanding of how to leverage partner networks for maximum impact. - Strong Field and Digital marketing skills, with a track record of planning and executing successful campaigns and events. - Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously. - Strong communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal teams. - A comfort working across multiple countries within the Americas and considering the regional requirements of partners in different markets, with experience in creating and adapting marketing content for different regions and ensuring localization or translation as needed. - The ability to analyze marketing performance data internally and create processes to assess partner marketing performance and provide actionable insights for improvement. - Experience developing comprehensive partnership and alliances marketing strategy aligned with the company’s and marketing specific goals and objectives. Bonus Points: - Knowledge of the LegalTech industry - Experience working with tools such as Salesforce, Totango, Asana, PRM systems, Marketo and Smartsheet Then benefits section: "iManage Is Supporting Me By ..." includes: - Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it. - Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data. - Rewarding me with an annual performance-based bonus. - Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%. - Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave. - Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset. - Having multiple company wellness days each year to prioritize mental health and well-being. - Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources. Also earlier: "Enjoy flexible work hours that empower me to balance personal time with professional commitments." and "Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events." Also "Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation. Own my career path with our internal development framework. Ask us more about this! Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training. Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture." These are also benefits/culture. Pay: "The overall US annual base salary range for this position is $140,000–$170,000 per year. Individual compensation for each candidate depends on factors such as qualifications, experience, and candidate location. This range does not include additional forms of compensation, such as bonuses, commission, or benefits." Schedule: Already captured flexible working policy and in-office presence Tues/Thurs. Now we need to output HTML with sections only if content present. We'll have:

About the role

... summary ...

Responsibilities

  • ... each responsibility ...
We could group responsibilities under subheadings? Not required; just list.

Requirements

  • ... qualifications ...
Maybe separate Skills? But we can combine qualifications and skills into Requirements. The instruction says we can have sections like Requirements, Qualifications, Skills. We need to decide. Since we have qualifications list, we can put them under Requirements. Skills could be separate but we have many skill statements; we could put under Skills. However to avoid many thin sections, we prefer few substantive sections. Could combine qualifications and skills into one Requirements section. That's fine. Benefits: list. Pay:

Pay

$140,000–$170,000 per year (US base salary range).

Schedule:

Schedule

Flexible working policy with required in-office presence on Tuesdays and Thursdays.

Now we need to ensure we don't include boilerplate like EEO encouragement, application instructions, legal, etc. Also remove duplicated lines. We must not include the "Don't meet every qualification..." paragraph. Also remove the "iManage Is Supporting Me By..."? Actually that's benefits, we keep. We must not include the "About iManage" company description? That could be considered boilerplate? It's not explicitly listed as boilerplate to remove, but it's more about company. The instruction says we can have About the role section; we could include a brief summary of role, not company description. The "About iManage" is company overview; maybe we can omit as not required. The instruction: "Prefer a few substantive sections over many thin ones." So we could omit About iManage. The About the role section we can write a summary from the role description paragraph. Let's craft About the role paragraph: combine the initial description: "As a Channel Partner Marketing Manager at iManage, you will drive growth through strategic partnerships and alliances across the Americas, developing and executing marketing strategies via channel partnerships in North America and Latin America, building a partner marketing network, collaborating with marketing, sales, partner development, and channel partners to enhance brand visibility, extend reach, and drive sales into existing and new customer segments, with primary focus on optimizing relationships with key strategic partners and secondary focus on technology and training partner marketing." That seems good. Now responsibilities list: we need to capture each bullet from the sections. Let's list them as separate
  • items. Responsibilities items: - Creating comprehensive Americas partner marketing strategies aligned with company and marketing objectives to drive growth and generate partner-qualified opportunities with the channel partner audience. - Optimizing campaign activity, co-marketing planning, co-selling programs, amplification of existing customer activity and generating new partner qualified pipeline. - Ensuring that all Americas channel marketing activity is strategically aligned with, and contributes to, broader campaign & company objectives. - Working closely with Partner Development Managers (PDMs), Sales, and Marketing to identify strategic partnerships and align marketing strategies with key sales plays. - Partnering with PDMs, Sales, and Field Marketing leaders to maximize the use of Market Development Funds (MDF) across the Americas, treating MDF as an extension of the regional marketing budget to fund and scale Americas partner marketing plans. - Maintaining regular updates and meetings with channel partners, and partners providing necessary support and resources. - Building and maintaining a library of marketing assets and resources for partners, ensuring they can effectively drive lead generation and partner-led pipeline. - Ensuring it is kept up to date, maintaining governance processes and monitoring and creating a measurement program to understand its usage and effectiveness. - Leveraging and packaging successful internal
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