Content and Events Marketing Supervisor (Communications Consultant 3)

About the role

The Content and Events Marketing Supervisor leads and coordinates strategic marketing for department clients and partners that promotes student events, services, and programs, with emphasis on student fee-funded areas. This position utilizes project management principles and tools and works with the Publicity Center creative team to create and implement marketing plans and campaigns for projects.

Responsibilities

• Develop and implement marketing and communication plans to enhance student engagement with events, programs and services.
• Work with staff to establish, coordinate and maintain project schedules through project management tool, and evaluate and respond to emerging needs on projects.
• Consult and guide clients on strategic marketing for events, determining the most appropriate methods and techniques for promoting events and programs; work with other Publicity Center creative staff to determine feasibility and execute tasks to meet marketing goals.
• Establish and maintain relationships with on and off campus media professionals and organizations.
• Independently advise media of upcoming events, activities, and student-focused news of interest through calendars, announcements, releases and features.
• Develop and edit original written content for multiple platforms including publications, websites, social media and event promotions.
• Manage department social media platforms; advise social media best practices to clients.
• Work with other department staff to develop and deliver video and new media content.
• Conduct and/or coordinate research and interviews.
• Proofread and edit copy created in house or submitted by clients.
• Oversee department social media content and guidelines.
• Consult and advise departments on website updates; maintain Publicity Center/CWU Hype websites.
• Advise departments on guidelines and alignment with university brand standards.
• Oversee the Hype publication schedules; lead story development, writing and editing.
• Supervise student marketing staff and interns.
• Advise design team on content integration with design collateral.
• Actively engage in recruitment and hiring new employees.
• Clearly define performance expectations, ensure accountability, and provide ongoing informal feedback, coaching, and mentoring. Conduct formal performance evaluations.
• Ensure employees have necessary resources.
• Oversee and direct the work of staff; serve as mentor, coach and leader, and resolve complaints or issues.
• Promote professional development opportunities.
• Develop and foster supportive working relationships, motivation and engagement.
• Communicate information to staff on an ongoing basis to influence staff engagement and to be a part of a larger community.
• Take corrective action in a timely manner.
• Recognize and reward employees for good performance.
• Schedule employee work hours/shifts; monitor hours worked; approve payable time and absence requests.
• Adjust leadership style as needed to achieve results.
• Recognize value of and promote a diverse workforce. Value and encourage diverse perspectives, creativity, and teamwork.

Qualifications

• A Bachelor's degree in Marketing, Communications, Journalism, Public Relations, English or related field, or at least four years of progressively responsible experience in a related field.
• Experience with web, social media and project management tools.
• Experience leading or mentoring staff.
• Experience researching, developing, and implementing event marketing or communication plans.
• Demonstrated excellent written and interpersonal communication skills.
• Experience managing multiple projects and deadlines.
• Demonstrated willingness and/or experience working with students and/or co-workers from a wide range of abilities, backgrounds, and experiences.