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About the role

Kimball’s Jewelers is seeking an experienced, creative, and commercially minded Director of Marketing & Brand to own and lead the marketing strategy for one of East Tennessee’s most established independent luxury jewelers. For more than 160 years, Kimball’s has built its reputation around exceptional jewelry, personal relationships, extraordinary service, and being part of our clients’ most important moments. We are looking for a marketing leader who can honor that history while helping shape the next chapter of the Kimball’s brand.

Location: Knoxville, Tennessee, United States (on‑site). Job Type: Full‑Time. Required Travel: 0‑10%.

Responsibilities

• Own and lead an integrated annual marketing strategy, calendar, and budget.
• Strengthen, protect, and evolve the Kimball’s brand across every customer touchpoint.
• Develop strategies to attract qualified new clients while deepening relationships with existing clients.
• Lead digital marketing, including paid media, email, SMS, social media, website marketing, and e‑commerce initiatives.
• Develop compelling storytelling around jewelry, designers, clients, occasions, craftsmanship, and the Kimball’s experience.
• Create and execute luxury client events, designer events, trunk shows, bridal initiatives, holiday campaigns, and other memorable brand experiences.
• Partner closely with the sales team to translate marketing initiatives into client conversations, appointments, store traffic, and sales opportunities.
• Use CRM and customer data to improve segmentation, personalization, client engagement, and retention.
• Build strategic partnerships with designers, vendors, community organizations, media, creators, and complementary luxury businesses.
• Lead and develop internal marketing team members while effectively managing agencies, photographers, creators, media partners, and other outside resources.
• Manage the marketing budget and establish meaningful measures of performance across campaigns and channels.
• Continually identify new opportunities to grow Kimball’s client base, market presence, e‑commerce business, and long‑term revenue.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a closely related field.
• Minimum of five (5) years of progressive professional marketing experience, including responsibility beyond social media or content creation alone.
• Demonstrated experience developing and executing integrated marketing strategies and campaigns across multiple channels.
• Strong working knowledge of digital marketing, including paid digital