Consumer Marketing Manager I/II, Immunology

About the role

The Consumer Marketing Manager I/II, Immunology (MM I/II) leads the development of commercial plans to maintain market leadership in an increasingly competitive landscape within the Immunology franchise of Immunology.

Responsibilities

• Lead creative development and execution of assigned consumer tactics to drive brand and disease awareness, acquisition, and conversion initiatives through a variety of channels including; mass, social, CRM, in-office, print, website, banner ads, and publisher programs.
• Lead the development and management of assigned digital programs to optimize the customer experience across all touch points.
• Contribute to the development of the consumer strategic plan leveraging both internal and external business understanding and insight.
• Decipher and extract motivational (activating) patient insights and prioritize for application toward strategically valued customers and stakeholders.
• Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate.
• Proactively support the sales force through ongoing communications of consumer marketing programs.
• Direct and motivate agency staff to develop impactful tactics.
• Apply basic accounting, financial principles and tracking principles to manage a budget.
• Influence others through clear communication, expertise, trust, commitment, and follow-through.
• Manage internal cross-functional team members and external networks, consultants, and agency partners.

Qualifications

• Bachelor's Degree
• DTC mass media (TV, Print, Web) experience
• Understanding of social media platforms and their application
• A balance of analytical capability and creative vision
• Excellent communication (oral, written, and presentation) and interpersonal skills
• Ability to work with all levels in a highly matrixed organization
• Ability to influence management and build strong relationships
• Strong planning and organization skills, attention to detail, execution, and follow-through
• Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal partners preferred

Preferred Qualifications

• 2-5 years brand marketing/consumer promotions experience
• Patient marketing experience

Additional Information

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.