Consumer Experience- Social Community Engagement Specialist

About the role

The Consumer Experience – Social Engagement Specialist position offers an opportunity to transition from other private, public, government or military experience to a 3M career. You will collaborate with innovative 3Mers around the world, creating and executing original content, and partnering with cross-functional teams to develop industry-leading creative assets.

Responsibilities

• Create and execute original content (images, short form videos) and responses across Filtrete Brand’s owned social media channels 3-5 times a week to generate awareness and affinity for the brand;
• Partner with cross-functional team members (e.g., R&D, creative/agency partners) to develop industry-leading creative assets;
• Gather, analyze and communicate social media KPIs to stakeholders using native insights, social management and analytic tools, and adjust plans and content to further drive audience growth and engagement;
• Contribute through leadership for social media and cultural trends that are relevant for the brand, present/socialize trends with division management, marketing teams and R&D;
• Monitor, listen, interact and respond to consumers, influencers, and other stakeholders posting comments or questions about air filtration and/or Filtrete™ brand air filtration products, ensuring brand voice and quality standards are met during these interactions;
• Aid in the brand’s paid social media strategy.

Requirements

• Bachelor's degree in marketing, communications, public relations or journalism (completed and verified prior to start)
• Three (3) years of experience posting and managing social media accounts including Facebook, Instagram, TikTok, and Pinterest or others in a private, public, government or military environment
• Experience creating high-performing organic and paid social content for a consumer brand, including short-form video, community engagement, and platform-specific content strategies across channels such as Instagram, TikTok, Facebook, and Pinterest
• Knowledge of social media best practices and trends
• Strong content creation experience, including ability to create and edit new social and video content
• Ability to work in a fast-paced environment
• Previous experience partnering with a consumer brand to create social media content
• Strong communication skills (both written and oral)
• Knowledge and experience in the consumer-packaged goods industry
• Knowledge and experience in mass retail, online, and other consumer channels
• Experience with marketing technology/tools
• Ability to use analytics to take projects effectively from analysis to insight and implementation
• Demonstrated ability to translate technical, product, or science-based information into clear, compelling social content that builds brand awareness, consumer trust, and engagement
• Proficiency with social media management, listening, and analytics tools, with a track record of using performance insights to optimize content, inform strategy, and drive measurable business results
• Experience collaborating effectively with cross-functional teams and external partners, including marketing, R&D, creative agencies, and influencers, to develop on-brand content and execute integrated campaigns

Qualifications

• Bachelor’s degree or higher in a science or engineering discipline from an accredited institution

Benefits

3M offers a range of benefits including medical, dental, vision, health savings accounts, flexible spending accounts, disability benefits, life insurance, voluntary benefits, paid absences, retirement benefits, and more. For more details, please refer to the provided link.

Pay & Benefits

The expected compensation range for this position is $109,202 - $133,469, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. For more information, please visit the provided link.

Work Location & Travel

This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN. Travel may include up to 5% domestic.

Relocation

May be authorized.

Legal Authorization

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Equal Opportunity Employer

3M is an equal opportunity employer and supports diversity in the workplace.