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Jobs · OTHR · Minnesota

Consumer Experience- Social Community Engagement Specialist

3M · Minnesota, United States · 2 wk ago
OTHR$109k–$133k/yrFull-time

About the role

The Consumer Experience – Social Engagement Specialist in the Consumer Safety & Wellbeing Division at 3M provides an opportunity to transition from other private, public, government or military experience to a 3M career. You will tap into your curiosity and collaborate with some of the most innovative people around the world to create and execute original content, partner with cross-functional teams, gather and analyze social media KPIs, and monitor, listen, interact, and respond to consumers and influencers.

Responsibilities

  • Create and execute original content (images, short form videos) and responses across Filtrete Brand’s owned social media channels 3-5 times a week to generate awareness and affinity for the brand;
  • Partner with cross-functional team members (e.g., R&D, creative/agency partners) to develop industry-leading creative assets;
  • Gather, analyze, and communicate social media KPIs to stakeholders using native insights, social management, and analytic tools, and adjust plans and content to further drive audience growth and engagement;
  • Contribute through leadership for social media and cultural trends that are relevant for the brand;
  • Present and socialize trends with division management, marketing teams, and R&D;
  • Maintain and engage with consumers, influencers, and other stakeholders on social media platforms, ensuring brand voice and quality standards are met;
  • Assist with the brand’s paid social media strategy.

Requirements

  • Bachelor's degree in marketing, communications, public relations, or journalism (completed and verified prior to start)
  • Three (3) years of experience posting and managing social media accounts including Facebook, Instagram, TikTok, and Pinterest or others in a private, public, government or military environment
  • Experience creating high-performing organic and paid social content for a consumer brand, including short-form video, community engagement, and platform-specific content strategies across channels such as Instagram, TikTok, Facebook, and Pinterest
  • Knowledge of social media best practices and trends
  • Strong content creation experience, including ability to create and edit new social and video content
  • Ability to work in a fast-paced environment
  • Previous experience partnering with a consumer brand to create social media content
  • Strong communication skills (both written and oral)
  • Knowledge and experience in the consumer-packaged goods industry
  • Knowledge and experience in mass retail, online, and other consumer channels
  • Experience with marketing technology/tools
  • Proficiency with social media management, listening, and analytics tools, with a track record of using performance insights to optimize content, inform strategy, and drive measurable business results
  • Experience collaborating effectively with cross-functional teams and external partners, including marketing, R&D, creative agencies, and influencers, to develop on-brand content and execute integrated campaigns
  • Bachelor’s degree or higher in a science or engineering discipline from an accredited institution

Qualifications

  • Experience creating high-performing organic and paid social content for a consumer brand, including short-form video, community engagement, and platform-specific content strategies across channels such as Instagram, TikTok, Facebook, and Pinterest
  • Knowledge of social media best practices and trends
  • Strong content creation experience, including ability to create and edit new social and video content
  • Ability to work in a fast-paced environment
  • Previous experience partnering with a consumer brand to create social media content
  • Strong communication skills (both written and oral)
  • Knowledge and experience in the consumer-packaged goods industry
  • Knowledge and experience in mass retail, online, and other consumer channels
  • Experience with marketing technology/tools
  • Proficiency with social media management, listening, and analytics tools, with a track record of using performance insights to optimize content, inform strategy, and drive measurable business results
  • Experience collaborating effectively with cross-functional teams and external partners, including marketing, R&D, creative agencies, and influencers, to develop on-brand content and execute integrated campaigns
  • Bachelor’s degree or higher in a science or engineering discipline from an accredited institution

Skills

  • Experience creating high-performing organic and paid social content for a consumer brand, including short-form video, community engagement, and platform-specific content strategies across channels such as Instagram, TikTok, Facebook, and Pinterest
  • Knowledge of social media best practices and trends
  • Strong content creation experience, including ability to create and edit new social and video content
  • Ability to work in a fast-paced environment
  • Previous experience partnering with a consumer brand to create social media content
  • Strong communication skills (both written and oral)
  • Knowledge and experience in the consumer-packaged goods industry
  • Knowledge and experience in mass retail, online, and other consumer channels
  • Experience with marketing technology/tools
  • Proficiency with social media management, listening, and analytics tools, with a track record of using performance insights to optimize content, inform strategy, and drive measurable business results
  • Experience collaborating effectively with cross-functional teams and external partners, including marketing, R&D, creative agencies, and influencers, to develop on-brand content and execute integrated campaigns
  • Bachelor’s degree or higher in a science or engineering discipline from an accredited institution

Benefits

3M offers a comprehensive benefits package, including medical, dental, and vision insurance, health savings accounts, flexible spending accounts, disability benefits, life insurance, voluntary benefits, paid absences, and retirement benefits. For more information, please refer to the provided link.

Pay

The expected compensation range for this position is $109,202 - $133,469, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. For additional information, please visit the provided link.

Schedule

This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN. Travel may include up to 5% domestic.

Location

Work location: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.

Relocation

May be authorized

Equal Opportunity Employer

3M is an equal opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities and disabled veterans in compliance with applicable laws. If you need assistance or an accommodation due to a disability during the application or interview process, please let us know.

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