Consumer Analytics Senior Manager
Wolverine Worldwide · Rockford, MI · 1 wk ago
AnalystFull-time
Primary Duties
- Manage and optimize portfolio-level eCommerce performance measurements
- Lead the conversion funnel analysis and identify drop-off drivers, test hypotheses, and collaborate with Commercial & UX teams to implement improvements
- Lead weekly, monthly, and quarterly performance readouts, clearly articulating drivers vs. plan and key risks/opportunities
- Elevate analytics from reporting to decision support for senior leaders
- Partner with Finance and Commercial teams to forecast revenue and site KPIs
- Translate digital metrics into financial impact (net revenue, gross margin, operating profit) to support investment decisions and business cases.
- Act as a strategic analytics partner to eCommerce, Marketing, CRM, Merchandising, and Marketplace teams
- Continuously raise the bar on methodologies and insight quality
Knowledge, Skills and Abilities Required
- 8+ Years of experience in eCommerce analytics, consumer analytics, growth strategy, or digital performance
- Fluency with eCommerce analytics and BI tools (e.g., GA4 or equivalent, Power BI/Tableau, experimentation platforms) with the ability to translate tool output into business and financial insights
- Strong understanding of eCommerce KPIs, conversion funnels, attribution, and experimentation
- Proven ability to translate complex data into executive-ready insights and recommendations
- Experience partnering with Finance on forecasting and performance management
Working Conditions
- Normal office environment
- Some travel may be required
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