Jobs · Analyst · Michigan

Consumer Analytics Senior Manager

Wolverine Worldwide · Rockford, MI · 1 wk ago
AnalystFull-time

Primary Duties

  • Manage and optimize portfolio-level eCommerce performance measurements
  • Lead the conversion funnel analysis and identify drop-off drivers, test hypotheses, and collaborate with Commercial & UX teams to implement improvements
  • Lead weekly, monthly, and quarterly performance readouts, clearly articulating drivers vs. plan and key risks/opportunities
  • Elevate analytics from reporting to decision support for senior leaders
  • Partner with Finance and Commercial teams to forecast revenue and site KPIs
  • Translate digital metrics into financial impact (net revenue, gross margin, operating profit) to support investment decisions and business cases.
  • Act as a strategic analytics partner to eCommerce, Marketing, CRM, Merchandising, and Marketplace teams
  • Continuously raise the bar on methodologies and insight quality

Knowledge, Skills and Abilities Required

  • 8+ Years of experience in eCommerce analytics, consumer analytics, growth strategy, or digital performance
  • Fluency with eCommerce analytics and BI tools (e.g., GA4 or equivalent, Power BI/Tableau, experimentation platforms) with the ability to translate tool output into business and financial insights
  • Strong understanding of eCommerce KPIs, conversion funnels, attribution, and experimentation
  • Proven ability to translate complex data into executive-ready insights and recommendations
  • Experience partnering with Finance on forecasting and performance management

Working Conditions

  • Normal office environment
  • Some travel may be required

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