Consultant, Consumer Analytics - CC

Overview

W2 ONLY NO third parties. 5 years Consumer Media, Media Analytics or Performance Marketing. Experience with Statistical Modeling Techniques. Experience with Agentic AI (creating agents, artifacts, etc.). Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools. Experience with data visualization tools.

Responsibilities

• Design and implement designed experiments, attribution and other analyses to optimize investments for consumer channels
• Ensure analytic outputs are translated into actionable business insights across relevant channels for media optimization
• Lead design and execution of brand analytic priorities/learning agendas including audience design, Multi-Touch Attribution, Multicultural Marketing, Creative Analysis, DMA strategy, and behavioral journeys
• Develop understanding of Brand/Business Unit consumer strategies, key decision points, and specific analytic needs
• Integrate/analyze requisite data to create analyses to answer business questions, leveraging Agentic AI to enhance analysis and outputs
• Identify and prioritize capability investments and data needs to achieve consumer goals
• Develop and operationalize intelligence as product in partnership with Customer Insights & Analytics product teams
• Manage analytic priorities and recommended sourcing (internal vs appropriate supplier)
• Ensure compliance with all privacy and contractual obligations related to the use of data
• Other Key Initiatives / Special Projects as needed

Requirements

• Bachelor's Degree or equivalent work experience
• 5 years Consumer Media, Media Analytics or Performance Marketing
• Strong analytical skills coupled with business acumen, and an ability to think strategically in an ambiguous environment
• Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail
• High level of motivation and a strong desire to find creative solutions to challenging situations
• Proficiency in Excel, Word, and PowerPoint
• Experience with 1st & 3rd party data sources including: Meta, TikTok, Reddit, DSP, Google Analytics, Adobe Analytics, log files, etc.
• Experience with media channels and data (Linear TV, Over-the-Top, Direct and Programmatic Digital, Social Media, etc.)
• Experience with Statistical Modeling Techniques
• Experience with Agentic AI (creating agents, artifacts, etc.)
• Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools
• Experience with Tableau, PowerBI, Looker Studio or other data visualization tools
• Demonstrated ability to effectively lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization
• Consumer media/optimization consulting