Conferences Marketing Manager

About the role

We are seeking a commercially driven Acquisition & Paid Growth Marketing Manager to lead the development and execution of innovative, data-driven marketing campaigns aimed at driving paid attendee acquisition and revenue for Gartner conferences. This role requires expertise in digital marketing, paid growth strategies, and content development, with a strong focus on leveraging multi-channel campaigns to attract and convert a senior-level business audience.

Responsibilities

• Develop and execute targeted acquisition and paid growth marketing campaigns across digital channels (email, web, SEM, social, retargeting) to maximize registrations and qualified leads.
• Collaborate with conference web, content, brand, and sales teams to craft compelling value propositions and tailored journeys to B2B buyers.
• Utilize segmentation, competitive analysis, and market opportunity assessments to inform campaign strategy and positioning.
• Leverage analytics tools and survey data to optimize channel mix and campaign ROI, continually reviewing performance metrics and iterating strategies for improved results.
• Lead the creation and optimization of content for paid and owned channels, ensuring messaging resonates with senior business decision-makers.
• Support sales enablement by developing easy-to-use prospect materials and maintaining a central repository for sales support tools.
• Monitor demand conversion and campaign performance, identify challenges and solutions, and report results to stakeholders areas for optimization and opportunities.
• Stay current on digital marketing innovations, SEO/SEM trends, and competitive landscape to drive best-in-class campaign execution.

Requirements

• Bachelor’s degree preferred.
• Minimum 5 years’ experience in B2B/B2C acquisition, paid growth, and digital marketing, with direct responsibility for revenue generation.
• Proven expertise in multi-channel marketing campaign creation, lead management, and pipeline conversion.
• Strong analytical skills; experience with Google Analytics and marketing automation platforms a plus.
• Exceptional project management, interpersonal, and communication skills.
• Ability to write compelling copy and develop creative content for a senior-level business audience.
• Experience with SEO/SEM, web content creation, and content management systems.
• Collaborative, data-driven, and innovative mindset; comfortable working cross-functionally to drive results.
• Willingness to travel up to 5-10% regionally and internationally.

Qualifications

• Willingness to travel up to 5-10% regionally and internationally.

Skills

• Expertise in digital marketing, paid growth strategies, and content development.
• Strong analytical skills with experience using Google Analytics and marketing automation platforms.
• Proven ability to manage multiple projects and meet deadlines.
• Excellent written and verbal communication skills.
• Ability to work effectively in a fast-paced, dynamic environment.

Benefits

• Reasonable estimate of the base salary range for this role is 86,000 USD - 118,000 USD.
• Annual bonus plan based on company and individual performance.
• Role-based, uncapped sales incentive plan.
• World-class benefits, highly competitive compensation.
• Flexible work arrangements.
• Market-leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

Pay

Reasonable estimate of the base salary range for this role is 86,000 USD - 118,000 USD.

Schedule

Hybrid work environment with the option to work virtually when productive.