Complex Marketing Manager

Overview

The Omni Hotel at the Battery Atlanta and the Omni Hotel at Centennial Park will be positioned and supported by this role of coordinating day-to-day activities and awareness through all types of marketing channels. This person will collaborate with the Omni Corporate PR and Marketing team on brand initiatives and act as a liaison with key partners in Atlanta.

Responsibilities

• Drive local creative community awareness and build customer fan base who support and partner on happenings and programming
• Create brand appropriate and social channel-specific content that draws the attention of the experience seeker and lifestyle enthusiast and generates word of mouth and positive PR traction
• Develop and execute promotions and packages that represent a unique lifestyle of luxury
• Work with the sales team to drive revenue during need times through unique offerings and events
• Develop and maintain content editorial calendar
• Coordinate ad placement and complete information for magazines, newspapers and any other publication as outlined in the marketing plan
• Work with corporate PR team as necessary or requested to assist them in promoting the Omni Hotel and support hotel in PR events
• Maintain effective relationship with PR firm and partner to evaluate and leverage local and national opportunities to increase brand awareness
• Participate in industry, community and social organizations to increase Hotel's community visibility and enhance involvement perception
• Monitor and engage on various social media platforms, replying to comments, messages, inquiries, compliments and complaints in brand voice
• As a liaison in ordering all marketing and Sales related printing projects, such as brochure materials, posters, ads, direct mail pieces, invitations, promotional items, etc.
• Collaborate with multi-department contacts to gather and develop content
• Develop presentations/proposals/recaps as needed
• Provide advertising support for the purpose of generating incremental hotel revenues and local community visibility
• Proof and edit all collateral before processing print requests
• Manage social media sites for the hotel (i.e. Facebook and Instagram)
• Keep up with social media trends to PR the hotel
• Ensure hotel activity and associate accomplishments are brought to the attention of the corporate offices and mentioned in company publications
• Aid in communication management and message counseling in a crisis situation and act as a liaison for corporate executive team
• Ensure that listings in all directories and magazines are accurate and current
• Evaluate advertising opportunities when appropriate
• Coordinate hotel reservations in conjunction with trade agreements and maintain record of complimentary stays
• Promptly respond to all media requests, provide accurate information, offer imagery and quotes when appropriate
• Act as point of contact for photography shoots
• Coordinate shot schedule, block space and notify necessary departments
• Handle all billing for the required activities within the role
• Generate purchase orders for all Sales and Marketing related items

Qualifications

• A Bachelor’s degree in marketing, business or related field, with 2 – 3 years of related work experience or an equivalent combination of training, experience, and/or education
• Strong networker with natural flare for event planning and programming
• Connected to the local scene or strong knowledge of what is locally relevant
• Excellent written and verbal communication, grammar and editing skills
• Strong organizational skills and attention to detail
• Proficient in Microsoft Office Suite
• Basic image editing skills
• General understanding of HTML and digital environments
• Excellent working knowledge of all primary social channels including but not limited to Facebook, Twitter, Google+, Instagram, and Pinterest
• Knowledge of and experience with Hootsuite and/or Tweetdeck, Wordpress, and Google Analytics and native social channel analytical tools would be advantageous
• Aptitude and eagerness to understand Content Marketing, Social Media and Mobile in a brand environment
• Minimum of four years’ travel, lifestyle or brand marketing/PR experience
• A background in food, music, entertainment a plus

About the Role

The Omni Hotel at the Battery Atlanta and the Omni Hotel at Centennial Park will be positioned and supported by this role of coordinating day-to-day activities and awareness through all types of marketing channels. This person will collaborate with the Omni Corporate PR and Marketing team on brand initiatives and act as a liaison with key partners in Atlanta.