Complex Director of Sales | Hotel Zoso & Palm Mountain Resort

As the Complex Director of Sales, you'll lead the commercial strategy for a dynamic multi-property hotel portfolio, driving revenue growth while creating exceptional guest and client experiences. This is a high-impact leadership role where you'll influence market share, occupancy, ADR, RevPAR, and overall profitability through innovative sales strategies, business development, and strong team leadership.

Benefits

• Salary Range: $115,000 to $130,000 DOE
• Cellphone Allowance
• Incentive Eligible
• Get Paid Daily (Make any day payday)
• Paid Time off & Holiday Pay
• Medical, Dental, Vision, Disability, 401K
• HSA/FSA Plans with employer contribution
• Values Based Culture (#OMGLIFE)
• Culture Add (Creating Space for Fresh Perspectives)
• Referral Bonus (Get Paid to Recruit)
• Discounted Lodging, Dining, Spa, Golf, and Retail
• Employee Assistance Program
• “Columbia Cares” Volunteer Opportunities
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
• Task Force Work Opportunities (Grow your career in idyllic locations across the globe)
• Online Learning Platform to Help You Grow
• Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions)

Responsibilities

• Strategic Leadership & Revenue Generation
  • Develop and execute strategic sales plans, group business strategies, and annual departmental budgets.
  • Drive revenue growth across guestrooms, meetings, catering, events, and ancillary revenue streams.
  • Establish departmental objectives, production goals, deployment strategies, and individual performance targets.
  • Analyze market trends, competitive intelligence, and property performance data to adjust strategies and maximize profitability.
  • Conduct industry research and forecasting to anticipate future business volume and market conditions.
  • Oversee group yielding efforts in partnership with property leadership.
  • Ensure accurate forecasting, pace reporting, owner reporting, monthly closing reports, and financial analysis summaries.
  • Maintain accountability for achieving departmental revenue goals and adjusting strategies when targets are not being met.
• Sales Leadership & Client Development
  • Lead initiative-taking sales efforts across multiple market segments: association, corporate, government, SMERF, tour and travel, corporate business travel, and local catering business segments.
  • Develop and maintain strong relationships with key clients, community organizations, city officials, tourism partners, and industry associations.
  • Serve as the primary support for group sales outreach, negotiations, contractual review, planning, and service execution.
  • Negotiate contracts and ensure compliance with company standards and profitability expectations.
  • Represent the hotels at industry events, trade shows, networking functions, and community engagements.
  • Drive prospecting activity, lead conversion, and account development to support long-term revenue growth.
• Team Leadership & Development
  • Hire, train, mentor, and develop sales and event team members while identifying future leadership potential.
  • Conduct regular one-on-one meetings, monthly department meetings, and quarterly evaluations.
  • Develop and implement ongoing departmental training programs.
  • Foster a culture of accountability, urgency, collaboration, and customer service excellence.
  • Provide coaching, recognition, corrective action, and performance feedback in a respectful and constructive manner.
  • Lead and influence teams through strong emotional intelligence, communication, and conflict resolution skills.
• Operational & Financial Oversight
  • Ensure departmental compliance with accounting procedures, deposits, billing, and accounts receivable standards.
  • Maintain departmental systems and standards, including sales and event platform administration.
  • Collaborate with operations, revenue management, and marketing teams to align business strategies and guest experience initiatives.
  • Prepare and manage budgets, forecasts, pace reports, and P&L analysis.
  • Ensure strong communication and collaboration across all hotel departments.
• Key Performance Indicators (KPIs)
  • Revenue Goal Achievement
  • Occupancy Growth
  • ADR & RevPAR Performance
  • Group & Catering Revenue Production
  • Market Share Growth
  • Lead Conversion Ratio
  • New Business Development
  • Client Retention & Repeat Business
  • Forecast Accuracy
  • Sales Team Performance

Additional job functions may be assigned based on the property’s business needs as determined by the General Manager and Seattle Support Center Leadership.

Requirements

• Minimum 3–5 years of hospitality sales leadership experience, preferably within a multi-property or complex environment.
• Strong expertise in hotel sales, catering, event management, negotiations, and revenue strategy.
• Proven ability to achieve revenue goals and lead high-performing teams.
• Strong financial acumen with experience managing budgets, pace reporting, forecasting, and profitability analysis.
• Exceptional leadership, communication, presentation, and interpersonal skills.
• Ability to analyze market data, identify trends, and adapt strategies quickly based on market conditions.
• Proficiency in Microsoft Office Suite and hospitality sales/event platforms.
• Strong contract negotiation and client relationship management skills.
• Ability to travel as needed for client meetings, industry events, and business development opportunities.

Skills

• Strategic Planning
• Revenue Optimization
• Leadership & Team Development
• Negotiation & Contract Management
• Business Development
• Financial Acumen
• Communication & Presentation Skills
• Relationship Building
• Critical Thinking & Problem Solving
• Customer Service Excellence

About the Company

“People never forget how you made them feel.” Maya Angelou’s famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive - and success. Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people-first organization, ignited from the inside to succeed on the outside. We are a tight-knit, inclusive, values-driven team and we trust one another to have each other’s backs. We show up every day with open hearts, an inclusive mindset, and a genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet.

About the Location

Hotel Zoso provides the perfect combination of location, relaxation, and inspiration. Easy airport access, The Spa, weekend pool parties, and California-inspired cuisine at The Kitchen are just a few of the amenities offered onsite. Hotel Zoso is ideally located in the epicenter of Palm Springs, where guests can explore restaurants, shops, galleries, and live entertainment.