Community Relations Liaison

About the Role

The Community Relations Liaison plays a vital role in advancing awareness, understanding, and utilization of Supportive Care service lines. This position is responsible for providing education and outreach to community members, physicians, hospitals, health care providers, and organizational partners regarding the full continuum of services, including Home Health, Hospice, Palliative Care, Connected Care Remote Patient Monitoring, Mobile Health, Advanced Wound Healing, and other Supportive Care programs as assigned. The Liaison functions as a dynamic representative of the organization, serving as both an educator and relationship-builder. Through strategic outreach, effective communication, and trusted collaboration, the Liaison ensures that referral sources are well-informed, patient transitions are seamless, and the community has access to high-quality, compassionate care.

Responsibilities

• Serves as the primary Supportive Care services community resource to internal and external hospitals, health care facilities, physician practices, and other referral sources.
• Establishes and maintains relationships with referral sources, including hospital case managers, assisted living facilities, skilled nursing/rehab facilities, physicians’ offices, guardianship organizations, and other home health and hospice agencies.
• Attends meetings, case conferences, and family meetings to support high-quality transitions of care for patients referred/eligible for Home & Supportive Care services.
• Facilitates collaboration between the Home & Supportive Care clinical team and case managers, care teams, discharge planners, and others involved in patient care to ensure continuity and goals of care during transitions.
• Maintains and grows existing and new relationships with referral sources across the care continuum and throughout the Chesapeake Regional Healthcare primary and secondary markets.
• Serves as a primary point of support/guidance for Intake/Care Transitions Coordinators, fostering effective referral management, seamless patient transitions, and high-quality customer service.
• Develops and implements a business development plan for the service line, prepares bi-monthly updates, and manages time/resources according to the established plan.
• Completes and tracks daily face-to-face business development encounters with referral sources to generate business leads.
• Plans and organizes internal and community outreach events to enhance visibility, build new relationships, and create business opportunities.
• Attends required hospital-wide orientations, meetings, and in-services.
• Demonstrates commitment to flexible work scheduling to ensure patient care.

Qualifications

• Minimum Required Education and Experience:
  • Bachelor's degree in healthcare, healthcare administration, business administration, marketing/business development, or related field.
  • Additional years of experience in healthcare, healthcare administration, business administration, or marketing/business development may substitute for a bachelor's degree.
• Preferred Education and Experience:
  • Two (2) years of experience in healthcare, healthcare administration, business administration, marketing/business development, or related field, with Healthcare/Hospital experience strongly preferred.
• Additional Requirements:
  • Must hold and maintain a valid Driver’s License, automotive insurance, and an acceptable Motor Vehicle Record in compliance with organizational policy.
  • Must demonstrate a reliable method of transportation for work responsibilities.

Reporting Relationships: Reports to the Administrative Director or RN Clinical Director. This position does not supervise others.