Community Liaision

About the role

Responsible for building referral source relationships in a variety of settings, such as hospitals, clinics, and senior-service related organizations within the community. To build and grow census and quality mix by developing the market, working with acute care and other referral sources and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the nursing center.

Principal Responsibilities

• Drive business growth by meeting or exceeding census goals.
• Expand community base and develop referral relationships with, but not limited to: senior-service organizations, case managers/discharge planners from hospitals, rehabs and nursing homes, adult day care centers, geriatric physicians, assisted living, retirement communities, etc.
• Understand local industry trends to represent and differentiate the company and its services in the market.
• Accurately generate required reports and documentation of marketing activity including weekly schedule, marketing action plan, activity log, etc., within designated time frame.
• Effective utilization of company resources to ensure an appropriate return on investment.
• Take an active role in developing the marketing plan and budget with VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.
• Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center.
• Majority of time (95%) allocated to external sales development.
• Actively seek out and identify new referral sources and consistently seek to expand targets to achieve census objectives.
• Effectively utilize CMR Company tool to maintain accurate and up-to-date information on the CRM tools.
• Maintain a thorough knowledge of the center’s products, services, capabilities and physician relations.
• Take an active role in business meetings.
• Meet weekly with Administrator/department heads to discuss marketing opportunities, concerns and solutions.
• Meet regularly with nursing to discuss clinical service levels.
• Evaluate center physical environment through weekly rounds and discuss with Administrator.
• Maintain an educated understanding of all payer sources and their impact on revenue.
• Maintain awareness of admitting and attending physician’s opinions and challenges.
• Maintain an active involvement in community organizations and associations.
• Evaluated on:
  • Total Revenue at/above budget
  • Quality Mix (Private, Medicare, Insurance) at/above budget
  • Total occupancy at/above budget
  • Medicare-Private conversions met objective
  • Sales calls met/exceeded goal
• Effectively use all electronic admission tools to manage referral source sales.
• Maintain up-to-date customer profiles on existing referral sources.
• Conduct lead-generating seminars which target potential quality inquiries.
• Schedule and lead effective presentations.
• Capture and follow up on seminar leads.
• Actively manage long and short-term inquiries to establish relationships resulting in quality admissions.
• Review discharges for possible re-admission and actively manage high-potential prospects.
• Use the account management system to prioritize and create an appropriate follow-up.
• Ensure admissions are qualified clinically and financially.
• Oversee the admission process and appropriate paperwork in partnership with Admissions Coordinator.
• Effectively use resources to build relationships resulting in gaining prospective customers and gaining commitment to admission.
• Effectively use in-home/hospital assessments as a selling tool to present benefits based on understanding customer’s situation and needs.
• Facilitate Admission Team performance and center referral development team through training, monitoring and rewarding.
• Assess team performance of handling inquiries, tours and documentation.

Qualifications

• Bachelor’s Degree in marketing, health care or related business field preferred.
• Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.
• Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers).
• Evidence of a local referral network from which to develop referrals.
• Professional image in both appearance and behavior, exhibiting high self-confidence, enthusiasm, assertiveness and a desire to succeed.
• Must be a team player and have the ability to establish working relationships both internally and externally.
• Experience with local community groups preferred.

Benefits

• Healthcare
• Dental
• Vision
• PTO
• 401K