Community Events Specialist

Responsibilities

• Own the end-to-end planning and execution of all community events within the assigned region, including broker engagement sessions (25–100 attendees) and large-scale events (up to 100–300 attendees), from concept through post-event analysis.
• Apply enterprise event standards to regional programming, independently determining how those standards are implemented given regional market conditions, partner expectations, and logistical realities.
• Independently classify each event as an educational event or a marketing event consistent with CMS definitions, and ensure all event activities, materials, and conduct strictly adhere to the rules governing that event type, including the prohibition on conducting enrollment activities at educational events.
• Exercise independent authority over venue selection, event format, and logistics, including coordination of catering, A/V, and signage, ensuring that any food, beverages, or gifts provided to Medicare beneficiaries do not exceed nominal value thresholds under CMS and OIG guidance.
• Ensure that all event marketing materials distributed to Medicare beneficiaries comply with CMS marketing guidelines and, where required, have received applicable CMS or health plan review and approval prior to use; escalate material review needs to the Manager and compliance team in accordance with established timelines.
• Resolve day-of event issues under own authority; escalate to the Manager and/or compliance team any situation involving potential regulatory exposure, including unplanned Medicare marketing activity, beneficiary complaints, or unanticipated broker conduct.
• Manage invitations, RSVPs, attendance tracking, and post-event follow-up communications in compliance with CMS rules prohibiting unsolicited contact with Medicare beneficiaries and in accordance with HIPAA requirements for any use of attendee contact information.

Requirements / Skills

• High School diploma or equivalent required; Bachelor’s Degree in Marketing, Business Administration or related field preferred
• 3+ years of experience in event planning, community outreach, or marketing, with demonstrated experience independently managing event strategy and budget within an assigned territory or market
• Demonstrated ability to own and manage a budget, allocating resources, tracking spend, and making independent financial decisions within an assigned area
• Experience in Medicare Advantage, Medicaid, or value-based care organizations strongly preferred
• Working knowledge of CMS Medicare marketing regulations (42 CFR Part 422/423 Subpart V), Anti-Kickback Statute requirements, and CMS event-type rules preferred; willingness to develop and maintain this knowledge required
• Experience working with insurance brokers or licensed sales agents preferred; understanding of CMS broker compensation rules a plus
• Bilingual (English/Spanish) preferred
• Proficiency in Salesforce or a comparable CRM
• Familiarity with project management tools (e.g., Monday.com, HubSpot)
• Profiency in Google Suite (Drive, Docs, Sheets, Slides) for real-time collaboration
• Prowess in data analysis and reporting
• Strong negotiation, interpersonal, and relationship-building skills
• High degree of organizational skill, attention to detail, and self-direction
• Valid driver's license and willingness to travel across the assigned regional market
• Appreciation for cultural diversity and sensitivity toward target patient populations

Pay

USD $50,000.00 - USD $60,000.00 /Yr.