Community Engagement and Public Relations Internship

About the role

The Community Engagement & Public Relations Intern will work under the supervision of the Communications Manager to help strengthen Read Better Be Better's impact storytelling, media visibility, and online community engagement.

Responsibilities

• Support the development and execution of RBBB's public relations (PR) strategy
• Draft press releases, media pitches, op-eds, and other PR materials for review and editing
• Research media outlets and reporters relevant to RBBB's work
• Identify timely news moments, trends, or angles RBBB could respond to quickly using Google Alerts and social media monitoring
• Auxiliary support for tracking media coverage and maintaining PR documentation
• Support the development of talking points and messaging trainings for staff
• Identify, collect, write, and organize impact stories from students, caregivers, donors, and other target audiences
• Conduct interviews with various individuals and groups and take photos/video clips
• Draft blog posts and newsletter articles, following brand voice and standards while adapting content to different audiences and platforms
• Maintain and engage with RBBB's social media channels in a thoughtful, brand-aligned manner
• Research and identify relevant partners, organizations, events, and opportunities for RBBB to engage with
• Monitor Google Alerts and social media feeds to identify articles and topics for sharing via newsletters, blogs, or social channels
• Additional Communications or RBBB team support as needed

Qualifications & Requirements

• Strong interest in communications, public relations, writing, community engagement and/or marketing, with willingness to learn and grow
• Strong writing and storytelling skills, with the ability to tailor writing style to different audiences and platforms while maintaining brand voice and standards
• Strong verbal and interpersonal communication skills
• Interest in learning how to support interviews, note-taking, photography, and video content capture under supervision, while following RBBB's consent, privacy, safety, and content storage procedures
• Ability to complete assigned tasks with guidance, ask questions when needed, incorporate feedback and manage time effectively
• Ability to work quickly while maintaining attention to detail
• Ability to support basic photo and video content capture using organization-approved tools and processes, while following procedures that protect the safety, consent, and privacy of participants, staff, volunteers, and community members
• Ability to commit to the agreed-upon schedule and reliable transportation to and from the office location

Preferred Qualifications & Experience

• Enrolled in or graduated from a relevant degree program (e.g., marketing, communications, journalism, etc.)
• Experience using AP style and/or writing press releases or op-eds
• Experience writing published content, such as blogs
• Experience writing or managing social media for an organization and adhering to brand voice and standards
• Experience using a project management platform such as Monday.com
• Spanish proficiency or a basic understanding