Community Asset Manager

About the role

Under the direction of the Regional Manager, the Community Asset Manager is accountable for the full lifecycle performance of a rental community, with a focus on maximizing asset value, driving leasing and sales velocity, and delivering a hospitality-level resident experience. This role blends traditional property management with an owner’s mindset—championing financial performance, asset preservation, and a culture of proactive, personalized service. As the community’s lead operator and brand ambassador, the Community Asset Manager ensures strategic alignment between day-to-day operations and broader asset goals. Responsibilities range from revenue and NOI optimization to cultivating a high-performing team and maintaining a refined, service-driven atmosphere that exceeds resident expectations.

Responsibilities

• Asset & Financial Management
  • Drive achievement of NOI targets through rent growth, lease-up pacing, and expense control.
  • Drive the development and execution of annual business plans and budgets; forecast revenue, expenses, and capital needs.
  • Interpret financial performance reports (P&L, variance analysis, delinquency, occupancy trends) and initiate corrective actions as needed.
  • Oversee accounts receivable, collections, rent posting, security deposit administration, and financial controls.
  • Identify opportunities for revenue optimization (rent increases, ancillary income, vacancy loss reduction).
  • Manage and monitor capital expenditure plans and ROI-driven enhancements to common areas and unit finishes.
  • Evaluate vendor contracts and bids with an asset-management lens—ensuring return on spend and long-term value.
  • Collaborate with construction and Service Manager to ensure readiness of inventory.
• Sales & Leasing Performance
  • Lead all on-site sales and leasing activities to achieve aggressive lease-up goals.
  • Inspire a culture of high-performance leasing through daily coaching, call conversion metrics, and mystery shop readiness.
  • Collaborate with marketing and regional teams to launch targeted outreach and digital campaigns aligned with local demographics.
  • Monitor daily traffic sources, team closing ratios, and customer journey insights; adjust tactics to improve conversion.
  • Personally engage with key prospects and corporate clients to secure leases and maintain a visible sales presence.
• Resident Experience & Hospitality
  • Deliver a hospitality-forward culture, ensuring all touchpoints—tours, move-ins, maintenance, events—reflect a white-glove standard.
  • Lead a resident-first approach that proactively anticipates needs, solves problems, and builds lasting satisfaction and retention.
  • Implement elevated amenity programming and curated community events to build engagement and brand identity.
  • Monitor all service requests and turnarounds with an emphasis on speed, quality, and minimal disruption.
  • Conduct regular property walks to uphold standards of luxury, safety, and curb appeal.
• Leadership & Talent Development
  • Recruit, onboard, and retain top-tier talent with strong service and sales acumen.
  • Build a collaborative team environment rooted in accountability, transparency, and professional growth.
  • Conduct regular performance evaluations and implement individualized development plans for direct reports.
  • Foster a team culture aligned with ownership expectations and brand positioning.
• Compliance & Risk Management
  • Ensure full compliance with Fair Housing laws, landlord-tenant ordinances, and local regulations.
  • Serve as the community’s legal liaison for evictions, lease violations, court proceedings, and resident disputes.
  • Enforce risk management and safety protocols, conduct regular inspections, and support insurance documentation needs.

Requirements

• Bachelor’s degree
• 3+ years of multi-family property management experience, ideally in lease-up communities.
• Strong grasp of asset operations: budget management, financial reporting, and capital planning.
• Sales and leasing expertise with a track record of achieving and exceeding occupancy goals.
• Exceptional written and verbal communication skills.
• Technologically proficient with RealPage OneSite, Knock, Excel, and digital marketing platforms.
• Working knowledge of landlord-tenant law, Fair Housing, and eviction processes.
• Experience in new construction communities.

Preferred Qualifications

• ARM, CPM, CAM, CAPS, or similar industry designation.
• SFR or new home construction experience.
• Real estate license.
• Hospitality, retail, or customer experience leadership background.
• Familiarity with market research tools and revenue management systems.

Benefits

• Three medical plan options, including a company-funded HSA plan with 100% premium coverage for employees and subsidized options for additional family members.
• Dental and vision plan choices.
• Paid time off, paid volunteer time, and company-paid holidays.
• 401(k) match and employer-paid Life and AD&D insurance.
• Educational reimbursement to support professional growth.