Communications Specialist - Mayor's Office

About the role

This is professional work generating content and executing day-to-day assignments using social media. This position assists with content creation across multiple platforms. An incumbent in this position exercises independence in the performance of duties and responsibilities and receives general guidance from the Director of Communications.

Responsibilities

• Creates effective content designed to inform, engage, and build trust with the public for a variety of platforms including the Mayor’s Office website, marketing materials, and social media platforms (Facebook, YouTube, Instagram, X, Snapchat).
• Manages all social media programs for the Mayor’s Office.
• Provides real-time updates and monitors online conversations, engaging when appropriate.
• Supports a comprehensive social media strategy that promotes the Omaha metro area.
• Monitors social media, trends, and applications, and boosts social media usage.
• Analyzes social media and website analytics and their impact on advancing the Mayor’s Office messaging.
• Collaborates with the Public Engagement and Hotline Operations Supervisor to provide content for and assist with the maintenance of the Mayor’s Office website.
• Assists with developing talking points, scripts, press releases and digital content for press conferences, community events, and other public appearances.
• Designs marketing and communications collateral including flyers, handouts and other materials in accordance with established branding guidelines ensuring cohesive messaging and visual identity across print, digital and event materials.
• Captures and edits photos and videos for use in content.
• Creates and edits multimedia content and serves as graphic design support.
• Coordinates with department staff to share stories that highlight public service, employee achievements, and community partnerships.
• Participates in professional associations that will increase understanding of social media tools, techniques, and applications.
• Maintains regular job attendance in accordance with a schedule established for the position by the supervisor.
• Performs other related duties as assigned or as the situation dictates within the scope of this classification.

Requirements

Bachelor’s degree in English, public relations, communications, journalism or a related field AND three (3) years of related professional experience in mass communications, journalism, marketing, creative storytelling, digital media or a related field. OR an equivalent combination of education and experience.

Qualifications