Communications Manager III

About the role

This role is within the Communications team focused on product communications and proactive programs.

The role is Pitch-heavy role focused on landing press and social coverage across consumer/tech outlets, next-gen media, social publishers, and creators.

Key Responsibilities

• Build/maintain press and creator/social publisher relationships.
• Pitch, place, and secure earned coverage for announcements and programs.
• Develop pitch angles, press narratives, and outreach plans tied to features/campaigns.
• Track coverage/results and iterate quickly based on what lands.
• Assist the company communications teams in advancing consumer and product-based priorities.
• Spearhead media relations for various product debuts, securing placement across tech and consumer publications, next-generation media, and within social publisher and creator networks.
• Uncover and execute proactive storytelling initiatives that extend past launch cycles, focusing on landing coverage for Gen-Z trends, creator-led case studies, cultural music milestones, and trending company content.
• Collaborate across product, marketing, and partnership divisions to develop press and social publisher strategies for go-to-market initiatives.
• Cultivate and expand professional ties with reporters in the consumer, tech, and beat sectors, alongside emerging media platforms that target key demographics.
• Generate press releases to disseminate news and information to media and the public.
• Proofread and copy edit various publications, articles and other written documents.
• Gather information and write copy for use in marketing efforts.
• Write and copy edit web copy.

Minimum Qualifications

• At least 4 years of professional experience in public relations, journalism, social media, or a parallel industry.
• Must possess established relationships with media professionals (Press, Creators, and publishers) with proof of outcomes, covering consumer tech, youth culture, and social trends.
• Experience in Media pitching and story placement (writes strong pitches, secures coverage for announcements).
• Product communications / launches (turns features and updates into press-worthy narratives).
• Public Relations (PR) agency background (consumer/lifestyle) with fast-paced pitching reps.
• Proven capability in generating media interest and managing campaigns for consumer-facing products.
• Demonstrated success in creative narrative development for next-gen outlets and various social platforms.
• Historic of effective cross-functional team collaboration.
• Exceptional writing skills applicable to press releases, blog entries, brand narratives, and social media content.
• Highly efficient, analytical approach to problem-solving.
• A portfolio demonstrating impact/expertise.

Preferred Qualifications

• Bachelor’s or Master’s degree in a related field preferred.
• Experience in journalism or writing news, features or marketing copy.
• Hybrid market familiarity for NYC/LA and existing local media network is helpful.
• Prior FAANG/Big Tech experience.