Communications Manager

Responsibilities

• Develops and executes a comprehensive marketing plan that reaches the wide range of stakeholders including students, campus partners and off-campus stakeholders
• Develops marketing/communication materials from concept to execution including the following channels: social media, printed flyers, website content, newsletters
• Develops and communicates department information on various projects to its stakeholders, both internal and external
• Responsible for monitoring effectiveness of marketing/communication tactics and adjusting communication plans as necessary
• In conjunction with the Epicenter owners, develop, track, achieve, and report on short and long term goals
• Routinely engage in review and feedback of marketing materials and events
• Support the Sales team on the development and execution of outreach materials for the housing application process and recruitment opportunities (e.g. tabling)
• Recruit, train, supervise, and mentor student marketing interns and ambassadors, providing direction on content creation, event promotion, and community engagement initiatives
• Work with Epicenter Centers: Sorenson Impact Institute and the Center for Business, Health and Prosperity as "clients" on a needed basis to market their needs
• Work with marketing leadership to identify and develop compelling stories highlighting residents, student experiences, speakers, programs, and outcomes through written, visual, and multimedia content

Requirements

• EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience)
• Department may hire employee at one of the following job levels: Senior Supervisor, Marketing Communications Management: Requires a bachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience. Manager, Marketing Communications Management: Requires a bachelor's (or equivalency) + 6 years or a master's (or equivalency) + 4 years of directly related work experience.

Preferences

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field, or an equivalent combination of education and experience
• Three to five years of professional experience in marketing, communications, public relations, brand management, or a related field
• Demonstrated experience developing and executing multi-channel marketing and communications campaigns
• Strong written, verbal, and interpersonal communication skills, with the ability to tailor messaging to various audiences
• Experience creating content for websites, social media platforms, email newsletters, and print materials
• Proficiency with content management systems (CMS), email marketing platforms, and social media management tools
• Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously
• Demonstrated attention to detail, including editing and proofreading communications materials
• Able to work independently while collaborating effectively with cross-functional teams