Communications Assistant

About the role

This position coordinates with the Strategic Events Manager on marketing and communication projects for Creative B and other research activities. The role involves capturing photo and video content for marketing efforts related to college events, including behind-the-scenes work, day-of-event footage, and creating ready-to-post social media materials. This is a part-time, time-limited position averaging 10-15 hours per week, with slightly more or less time required weekly depending on needs.

Responsibilities

• Coordinate with the Strategic Events Manager on marketing and communication projects for Creative B and other research activities
• Conceptualize and develop content around Creative B college events by capturing photo and video for marketing efforts, including behind-the-scenes work leading up to events, day-of-event footage/photography, and ideating and drafting ready-to-post materials (e.g., Instagram Reels) for social media
• Draft and schedule posts for various COTA social media platforms, including Facebook, Twitter, Instagram, and LinkedIn
• Assist with audience feedback surveys and analytics related to Creative B and research events
• Assist with writing, editing, designing, and distributing content for publications, press releases, email newsletters, and other marketing materials that communicate the organization's events, research, and programs
• Ensure that all communications and marketing materials align with brand standards for the college and the University of Florida
• Use project management software, such as Microsoft Teams, to plan content, track work, and collaborate with communications partners

Requirements

• High school diploma or equivalent
• Evidence of experience with communications, marketing, social media (proficiency with Instagram necessary), basic smartphone photography/videography, or related field

Preferred Qualifications

• Coursework and/or experience in communications, marketing communications, writing or related areas
• Experience with videography/photography, including video production for YouTube and/or Vimeo (experience can range from smartphone to SLR camera)
• Experience with graphic design and/or use of the Adobe Creative Suite
• Excellent copywriting skills
• Experience in creating engaging content for various information channels and disparate audiences (e.g., understands the difference between audience demographics on Instagram and Facebook and knows how to communicate with each of them effectively)

Pay

$17-$22 an hour

Schedule

Average of 10-15 hours per week with slightly more or less time required weekly depending on needs. In-office at the UF Main Campus in Gainesville, FL, with required in-person attendance at various events in Gainesville, Florida.