Communications and Marketing Manager

Job Summary

The Division of Student Life at CU Boulder is seeking a Communication & Marketing Manager to manage several key areas of the team, including creating and implementing communication campaigns and strategies across various internal and external audiences.

Responsibilities

• Develop and execute communication campaigns to meet division and department goals, including articles, email, print, web, digital engagement, photography and videography.
• Ensure all media platforms are fully applied and coordinated with larger Division campaigns by working collaboratively with other members of the Student Life Communication team.
• Maintain strong brand identity across all communication and marketing materials.
• Manage and coordinate the distribution of content.
• Manage and prioritize multiple print and digital media projects and requests, including establishing timelines and objectives to ensure client needs are met.
• Review and assess data to improve communications and increase engagement.
• Report and raise issues to the Assistant/Associate Directors of Communication as needed.
• Participate in cross-team training and provide coverage when colleagues are out of the office.
• Build and maintain effective relationships with Student Life departments and campus partners to assess needs, provide solutions, and develop and implement materials consistent with critical initiatives and branding.
• Manage communication plans and content calendars to ensure projects are completed on time and on budget.
• Supervise student and/or professional staff on the Student Life Communication team.
• Provide leadership and guidance to both professional and student staff to ensure a successful and effective team environment.
• Manage workload and content and creative processes to ensure the team is meeting goals, creating accurate and brand-appropriate communication, and meeting department expectations and needs.
• Determine daily and long-term work assignments for staff based on changing needs of the division and departments.

Requirements

• A bachelor’s degree in communications, marketing, advertising, journalism, English or a closely related field.
• An equivalent combination of education and experience may substitute for the degree on a year-for-year basis.
• 3 years of experience managing communication projects, including marketing campaigns, websites, or in a copywriting, communications, public relations, or related position.
• Project management skills.
• Ability to plan strategically.
• Strong interpersonal and communication skills.
• Writing, editing, proofreading experience.
• Knowledge of AP Style.
• Extremely organized with an excellent attention to detail.
• Strong critical thinking skills.
• Experience collaborating in a marketing/communications environment.
• Experience managing communication and marketing campaigns.
• Experience in higher education or creating marketing and communications materials for college students or families.
• Familiarity with Adobe Creative Suite.