Communications and Marketing Manager

Position Summary

The Communications & Marketing Manager develops and implements comprehensive marketing and communications strategies that increase public awareness, promote participation in programs and events, and strengthen the VLPRA brand.

Essential Responsibilities

• Create compelling content for press releases, newsletters, annual reports, brochures, social media, digital advertising, and promotional campaigns.
• Serve as the Authority's primary media relations and public information contact.
• Manage and maintain the Authority's website and official social media platforms.
• Cook up and coordinate public awareness campaigns, sponsorship initiatives, and community engagement efforts.
• Build and maintain strong relationships with local media, tourism organizations, schools, civic groups, and community partners.
• Coordinate photography, videography, graphic design, and multimedia content.
• Aid in the production and distribution of seasonal program guides and promotional materials.
• Monitor marketing performance through analytics, participation trends, and campaign metrics.
• Represent VLPRA at community events, festivals, public meetings, and special programs.
• Aid in emergency communications and public information as needed.
• Prepare reports, correspondence, presentations, and other administrative documents.

Minimum Qualifications

• Bachelor’s degree in communications, Public Relations, Marketing, Journalism, Public Administration, Parks and Recreation Administration, or a closely related field.
• Three (3) to five (5) years of progressively responsible experience in communications, marketing, public relations, or community engagement.
• Experience in local government, public sector, nonprofit organizations, tourism, or parks and recreation is preferred.

Preferred Knowledge and Skills

• Excellent written, verbal, and interpersonal communication skills.
• Experience developing integrated marketing and communications campaigns.
• Knowledge of social media management, digital marketing, branding, and public relations.
• Experience in creating print and digital marketing materials.
• Website content management experience.
• Ability to build positive relationships with media representatives, community organizations, sponsors, and stakeholders.
• Excellent project management and organizational skills with the ability to manage multiple priorities.
• Strong analytical skills and the ability to evaluate campaign effectiveness using data and performance metrics.
• Proficiency with Microsoft Office and modern communications technologies; experience with graphic design software, photography, video production, or content management systems is a plus.

Physical Requirements

• Light physical activity, including occasional lifting of up to 20 pounds, standing, walking, bending, and extended periods working at a computer.
• Occasional evening and weekend work may be required to support meetings, community events, athletic events, and special programs.