Communications Advisor-Customer Marketing Comm

We are looking for a leader who will transform our social media presence into a powerful industry authority within 24 months.

What Success Looks Like

• Shift social media from a corporate publisher model to an industry authority model
• Establish the company as a top voice in key industry conversations
• Build a scalable employee advocacy and expert amplification program
• Create a modern social operating model embedded across the enterprise
• Generate measurable business impact through influence, reputation, and demand creation
• Increase share of voice against competitors
• Build a content ecosystem that is educational, useful, human, and differentiated
• Implement AI-enabled social intelligence and real-time content creation capabilities
• Make social a business capability rather than a communications function alone

Responsibilities

Reinvent the Social Media Strategy

• Develop a multi-year vision for social innovation
• Identify emerging behaviors, technologies, and platforms before competitors
• Redefine how the organization creates and distributes expertise
• Establish audience-first content models
• Build social experiences that create participation rather than passive consumption
• Challenge legacy KPIs and introduce business-impact measurement

Build Industry Influence

• Partner with our leadership team on integrating strategies for executives and technical experts
• Build programs that elevate engineers, researchers, and subject matter experts
• Expand industry influence through strategic partnerships and communities
• Create new formats that simplify complex technologies
• Position the company as the interpreter of industry change rather than simply a reporter of news

Lead Social Innovation

• Evaluate emerging platforms and technologies
• Pilot AI-assisted content creation workflows
• Test new content formats and audience engagement models
• Introduce interactive, immersive, and community-driven experiences
• Create an experimentation framework with rapid testing and learning

Embed Social Across the Business

• Build governance models, workflows, and RACI structures
• Develop functional champions across the organization
• Enable business leaders to contribute expertise
• Create scalable intake and content planning processes
• Deliver enterprise training and capability-building programs
• Establish employee advocacy frameworks and activation plans

Create World-Class Content Systems

• Build repeatable content engines around strategic priorities
• Transform technical expertise into audience-first storytelling
• Develop platform-native content experiences
• Establish creative frameworks and distinctive visual treatments
• Align content formats to audience behaviors and platform strengths

Own Community and Conversation

• Develop social listening and intelligence programs
• Build community engagement strategies
• Identify emerging risks and opportunities
• Establish response playbooks and escalation procedures
• Turn audience insights into business recommendations

Deliver Business Intelligence and Measurement

• Move beyond metrics like impressions, followers, and engagement rate
• Measure success through share of voice, influence growth, thought leadership authority, reputation impact, executive visibility, employee advocacy participation, business contribution, and conversion and demand influence

Requirements

• 10+ years in social media, digital strategy, communications, brand, or content leadership
• Experience building enterprise-scale social media programs
• Strong understanding of audience development and influence-building
• Experience leading cross-functional transformation initiatives
• Expertise in executive communications and thought leadership
• Experience managing agencies, technology platforms, and analytics programs
• Demonstrated success driving innovation and organizational change

Benefits

• Company-sponsored health & welfare programs
• Thrift Plan (401k) with choice of coverage options
• Comprehensive and competitive benefits package
• Eligibility for additional forms of compensation such as bonuses

About Us

We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner, and more efficient for people and the planet.