Communication, Brand & Positioning Director

About the role

The Director/a de Comunicación, Marca y Posicionamiento de Grupo is responsible for designing and leading the company's global communication strategy, brand management, and positioning.

Responsibilities

• Define corporate communication, branding, and positioning strategies.
• Build a clear, distinctive, and coherent corporate narrative.
• Organize brand architecture and establish guidelines for different units.
• Lead corporate, reputational, and institutional communication efforts.
• Manage relationships with media, partners, and sector influencers.
• Design PR plans to enhance visibility and sector positioning.
• Support senior leadership with messaging, interviews, and public appearances.
• Oversee corporate content, institutional materials, digital channels, and external presence.
• Coordinate internal teams and external collaborators.
• Set processes, KPIs, and quality standards for the area.

Qualifications & Skills

• 8-12 years of experience in communication, branding, PR, or strategic positioning.
• Experience managing internal and external teams.
• Expertise in corporate communication, media relations, and reputation management.
• Ability to craft strong corporate stories tailored to diverse audiences.
• Knowledge of brand architecture and multi-brand environments.
• Strong aesthetic, editorial, and narrative sensibility.
• Proficiency in Spanish and English.
• Strategic thinking, leadership, autonomy, and proactive mindset.