Communication, Brand, and Positioning Director
val's services · Tuscola, TX · 6 days ago
MarketingFull-time
About the role
We are seeking a Director of Communication, Brand, and Positioning to lead the global strategy for a growing audiovisual group.
Responsibilities
- Defining and executing the group's corporate communication, branding, and positioning strategies.
- Developing a clear, compelling, and consistent narrative across all brands and projects.
- Managing brand architecture and establishing coexistence criteria for different units.
- Leading corporate, reputation, and institutional communication efforts.
- Building relationships with media, industry partners, and key stakeholders.
- Designing PR campaigns, sector positioning, and visibility initiatives.
- Supporting senior leadership with messaging, interviews, and public appearances.
- Overseeing corporate content, institutional materials, digital channels, and external presence.
- Coordinating internal teams and external collaborators, defining processes, KPIs, and quality standards.
Requirements
- 8-12 years of experience in communication, branding, reputation management, or strategic positioning, preferably in media, entertainment, or cultural sectors.
- Proven experience leading or coordinating teams internally and externally.
- Strong background in corporate communication, media relations, and reputation management.
- Ability to craft and adapt compelling corporate narratives for diverse audiences.
- Experience in brand architecture and multi-brand environments.
- Excellent aesthetic, editorial, and storytelling sensibilities.
- High proficiency in Spanish and English.
- Strategic thinking, leadership, autonomy, and ability to manage complexity effectively.
Skills
- Strategic vision and execution skills.
- Brand, communication, and reputation expertise.
- Influence, cross-functional collaboration, and proactive leadership.
- Ability to organize complex information into systems.
- Leadership, decision-making, and quality-oriented mindset.
Benefits
- Strategic, high-visibility role with direct reporting to top management.
- Impactful project in the audiovisual sector within a creative, dynamic, and growing environment.