Comms Planner, Attendee Marketing

About the role

This role is based in our Irving, Texas office. The Comms Planner – Attendee Marketing is responsible for developing and refining messaging frameworks, creating creative briefs, and ensuring visual alignment with campaign strategies. This role also manages the campaign calendar and supports the development of the master brief, ensuring timely execution of communication sub-briefing activities based on the Campaign Manager’s strategy and plan. The Comms Planner collaborates closely with the Product Marketing Manager and Campaign Manager, reporting directly to the Director of Attendee Marketing, to ensure that all communication plans are strategically aligned, visually cohesive, and optimized for maximum impact. By embedding agile ways of working, the Comms Planner ensures iterative collaboration and adaptability to changing priorities and performance insights.

This posting will automatically expire on Monday 2nd November.

Responsibilities

• Develop and refine communication frameworks that align with the attendee value proposition, audience personas, and campaign objectives.
• Create messaging strategies that resonate with target audiences and key persona segments, ensuring consistency across all channels and touchpoints.
• Embed industry trends within the portfolio and collaborate with stakeholders within the team to increase relevance and engagement across communication channels.
• Develop creative briefs that outline messaging, visual direction, and audience insights for creative teams.
• Collaborate with designers and content creators to ensure visuals align with messaging frameworks and campaign objectives.
• Act as the bridge between messaging strategy and creative execution, ensuring all assets reflect the intended communication goals.
• Manage the campaign calendar, ensuring all communication activities align with the Campaign Manager’s strategy and timelines.
• Coordinate with cross-functional teams to ensure timely delivery of messaging and creative assets for campaigns.
• Foster ag