Commercial Sponsorship Coordinator

About the role

This position is assigned to the Non-appropriated Fund (NAF) Marketing and Communications Department; Fleet and Family Readiness Support Services, Commander, Navy Region Mid-Atlantic (CNRMA); Norfolk, VA.

Responsibilities

• Captures and manages the Commercial Sponsorship and Advertising Sales Program to include developing strategy, selling print and digital marketing packages, matching target populations and events with potential sponsors, determining opportunities for sponsors and advertisers, developing proposal packages, soliciting sponsorships, overseeing selection of sponsors, sponsorship agreements, and advertising sales agreements.
• Maintains accounting/record keeping, evaluates events, and initiates follow-up communication with sponsors.
• Develops proposal packages, negotiates best terms for CNRMA FFR, initiates contracts, ensures necessary legal reviews are completed, and obtains required signatures.
• Ensures the contractual "quid pro quo" is fulfilled through execution of considerations and completion of evaluation/follow-up reports.
• Develops training and educational materials on event marketing and commercial sponsorship for Morale, Welfare and Recreation (MWR) departments.
• Serves as CNRMA FFR's expert on sponsorship and advertising regulations, policies, procedures, and/or practices.
• Provides visibility for CNRMA FFR and disseminates information by making presentations to individuals or groups regarding CNRMA FFR facilities, services, programs available for commercial sponsorships, and/or ability to prospect to build and maintain sales leads.
• Establishes and maintains continuous liaison with other commercial sponsorship managers, recreation program managers, key staff personnel, installations, and/or groups to gather information pertinent to FFR programs, services, and/or events in an effort to solicit sponsorship and participation.
• Serves as representative on special event planning committees. Conducts special meetings with staff members to ensure deadlines, sponsorship and advertising fulfillment, equipment, materials, and/or departmental commitments are being met for each event.
• Develops and implements event promotional plans including initiation of graphic work orders, advertising placement, and management of in-kind advertising, development of news releases, and distribution of publicity materials.
• Prepares Purchase Order and Contract requests in compliance with accounting standards for required purchases.

Requirements

A qualified candidate must possess:

• Knowledge of CNIC (or similar) organizational structure and mission(s).
• Knowledge of the fundamental principles and techniques involved in the operational management of a program.
• Knowledge of and skill in working with a Commercial Sponsorship program.
• Knowledge of digital platforms.
• Knowledge of military programs.
• Skill in organizing and planning events.
• Skill with digital sales.
• Skill in the use of Microsoft Office Programs (e.g., Word, Excel, Power Point, Outlook).
• Ability to understand, adhere to, and/or explain complex regulations, instructions and directives as related to Commercial Sponsorship/Advertising and CNRMA FFR program management.
• Ability to develop customized presentations, deliver to, and address groups.
• Ability to evaluate the adequacy of programs and to make recommendations for improvement or correction.
• Ability to analyze and prepare clear, concise, and technically sound reports.
• Ability to communicate both orally and in writing to solicit commercial sponsorship, negotiate agreements, and prepare after-action reports.

Qualifications

This position does not have a positive education requirement.

Benefits

N/A

Pay

$29 - $32 per hour

Schedule

Full-time