Commercial Product Marketing Manager

Benefits

Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below!

Job Summary

This role is an experienced, analytical and dynamic person who is responsible for strategic and tactical management of ongoing category marketing programs to build brand equity and drive business results that supports the Pest Control Commercial Business.

Principal Duties and Responsibilities

• Own all aspects of the business, ensuring lead growth, retention and upsell plans are clearly defined and implemented to ensure market share, sales, profitability, cancels, and renewals are addressed by cross functional partners for their assigned LOBs.
• Collaborate with the Campaigns team and channel owners to develop the Omni-Channel plan, ensuring alignment of customer targeting, LOB, and vertical priorities to achieve AOP goals.
• Own the revenue growth targets for respective LOB's related to marketing initiatives and innovation launches.
• Work closely with the Data, Analytics & Insights and Product Management team to assess competitive landscape, market trends and customer data to identify opportunities and inform decisions.
• Responsible for ensuring the innovation roadmap will deliver on customer’s wants and needs and help meet financial targets.
• Lead the definition and execution of go-to-market strategies, value propositions and claims that speak to customer needs.
• Supervise the product launch plans of designed LOBs, including the development of collateral, sales tools, playbooks.
• Maintain ongoing, regular cadence of communication with Sales Leaders to ensure alignment, including leading a Commercial Sales & Marketing Council.
• Define, coordinate and deliver Marketing to Sales program, product and pricing training and updates through partnerships with both internal and external stakeholders.
• Lead the collaboration and coordination of multiple teams including Commercial Sales and Marketing teams, Marketing Business Partners to ensure execution of product strategies and plans at the local level, and confirm local needs are embedded in go-to-market plans for products for a given line of business to develop and execute campaigns and marketing initiatives.
• Develop materials and resources to encourage partnerships with customers.
• Manage resources to ensure marketing assets and content library is up to date.
• Manage responsibilities for trade show/event strategy success, including strategic direction, content direction, budget, and ROI reporting. May attend events as required.
• Ensure the tracking expenses against budget, and report return on investment regularly to the DOM and finance department on fiscal status.

Required Experience

• A minimum of 5 years of experience in product marketing management including influencing both internal and external stakeholders.
• Highly creative, analytical, autonomous, self-starter, problem solver.
• Strong analytic skills with ability to provide insight and recommendations to DOM.
• Plan and organize company participation in multiple events, including coordination with cross-functional planning and logistics management.
• Able to think strategically and engage with proper stakeholders and colleagues.
• Strong presentation skills and ability to communicate effectively with leadership.
• Able to work in a fast-paced environment and switch tasks quickly.
• Expert understanding of brand management, brand positioning, awareness.
• Deep knowledge of lead creation, development, nurturing, and management.
• Exceptional written and verbal skills with the ability to communicate with cross-functional team members and mid-level leadership.
• Organizational skills and a heightened attention to detail.
• Strong interpersonal skills that allow for healthy internal and external relationships are a must.
• Strong computer skills; experience with Google Platform a plus.
• Understanding of content marketing and social marketing.
• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.

Required Leadership Traits and Characteristics

• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing and digital content.
• Excellent indirect people management skills with demonstrable experience of leading a large, dispersed and diverse workforce across multiple locations and national level.
• Excellent organizational and leadership skills with the ability to operate effectively both strategically and operationally as required.
• Outstanding communication skills with demonstrated ability to influence at all levels with a range of internal and external stakeholders.
• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.

Knowledge and Qualifications

• Bachelor’s degree in a related area, BA or BS required; Master’s degree a plus.
• No sponsorship or OPT available.

Base Pay Range

$85,600 - $111,200/year

While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).

Why Choose Us?

• A career with the Rentokil family of companies can be a professional trajectory filled with opportunity.
• We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within.
• We offer competitive pay and many of our roles offer performance incentives.
• We offer professional and personal growth opportunities.
• We provide training and development programs.
• We offer tuition reimbursement benefits.
• We offer health and wellness benefits.
• We offer savings and retirement options.
• We offer work-life balance with vacation days, sick days, company-paid holidays, and floating holidays.
• We prioritize health, safety, and flexibility.
• We are looking for individuals who want to make a difference where our customers live and work.

Additional Information

• A career with the Rentokil family of companies can be a professional trajectory filled with opportunity.
• We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within.
• We offer competitive pay and many of our roles offer performance incentives.
• We offer professional and personal growth opportunities.
• We provide training and development programs.
• We offer tuition reimbursement benefits.
• We offer health and wellness benefits.
• We offer savings and retirement options.
• We offer work-life balance with vacation days, sick days, company-paid holidays, and floating holidays.
• We prioritize health, safety, and flexibility.
• We are looking for individuals who want to make a difference where our customers live and work.