Commercial Marketing Associate

About the role

FanDuel is seeking a full-time Commercial Marketing Associate to help elevate customer engagement and marketing initiatives within the Horse Racing business unit. In this role, you will play a key part in shaping customer retention strategy, driving operational excellence, and supporting revenue-generating commercial initiatives. You will partner closely with teams across VIP Operations, Finance, Product, and Commercial Analytics to enhance the customer experience, optimize marketing performance, and deliver commercial outcomes. This role reports to the Senior Commercial Manager of Racing.

In addition to the responsibilities outlined, employees may be required to perform other duties as assigned to meet evolving business needs.

Responsibilities

• Own end-to-end execution of marketing campaigns, ensuring alignment with retention goals, commercial priorities, and budget constraints
• Support the setup, QA, and deployment of automated customer journeys, ensuring accuracy, quality, and compliance
• Resolve campaign-level technical issues (e.g., deep linking, rendering, personalization logic, UX defects) to minimize operational, regulatory, and business risk
• Manage promotional budgets with precision, tracking spend, monitoring trends, and escalating risks or variances as needed
• Analyze campaign performance data to uncover growth opportunities and influence future retention strategy
• Identify and implement innovative lifecycle tactics to increase engagement, improve retention, and enhance perceived customer value
• Work cross-functionally with creative and brand teams to develop high-impact campaign assets that drive customer engagement, excitement, and brand awareness
• Develop deep expertise in marketing technology and data tools (e.g., campaign platforms like Braze, XP & HighTouch, analytics workflows, data warehouse) to improve execution efficiency and scalability
• Contribute to a high-performing team culture by supporting teammates, sharing knowledge, and stepping in as needed to ensure team success

Requirements

• Minimum of 2+ years of experience in Customer Marketing or similar roles, with the ability to manage complex campaigns from conception to execution
• Bachelor’s degree required
• Top-notch organizational and project management skills to handle concurrent initiatives and deadlines
• Strong marketing mindset with a deep understanding of business levers and performance drivers
• Comfort with data and insights to measure campaign success and track budgets
• Understanding of marketing platforms, Email Service Providers (preferably Braze, Movable Ink, XP), and Customer Data Platform Technologies (e.g., Segment, HighTouch)
• Strong communication skills with the ability to present insights clearly and effectively
• Positive attitude and a collaborative team player
• Familiarity with design tools like Photoshop is a plus
• Passion for the gaming industry, and racing specifically, is a plus

About FanDuel

FanDuel Group is the premier mobile gaming company in the United States and Canada. The company consists of a portfolio of leading brands across mobile wagering, including America’s #1 Sportsbook (FanDuel Sportsbook), its leading iGaming platform (FanDuel Casino), the industry’s unquestioned leader in horse racing and advance-deposit wagering (FanDuel Racing), and its daily fantasy sports product. FanDuel Group also operates FanDuel TV, its broadly distributed linear cable television network, and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico, with U.S. offices in New York, Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world’s largest sports betting and gaming operator, traded on the New York Stock Exchange (NYSE: FLUT).

Benefits

• Comprehensive health plans (some as low as $0 per paycheck), including fertility and family planning, mental health support, and fitness benefits
• Generous paid time off (PTO and sick leave), 14 paid company holidays, and paid sick time in accordance with state and federal laws
• Annual bonus and long-term incentive opportunities based on performance
• 401(k) with up to a 5% match
• Commuter benefits
• Pet insurance

Pay

The applicable hourly range for this position is $35.10 - $43.75 USD, dependent on relevant experience, location, business needs, and market demand.