Commercial Manager, Midwest

What You'll Do

• Execute regional commercial strategies that drive revenue growth, market penetration, customer retention, and sales performance.
• Partner with the Director of Sales to support sales planning, quota attainment, forecasting, and regional business objectives.
• Promote assigned product lines throughout the Midwest territory by providing product expertise and commercial support to distributors and clinicians.
• Build, develop, and manage a high-performing regional distributor network to maximize commercial success.
• Collaborate with distributor partners to identify, develop, and retain key customer accounts across the region.
• Attend surgical procedures alongside distributor representatives to support proper product utilization and clinical outcomes.
• Serve as a clinical and commercial resource within surgical environments, providing product education and technical support.
• Organize and deliver distributor training programs and product education initiatives.
• Develop and maintain strong relationships with key opinion leaders (KOLs) throughout the orthopedic and sports medicine communities.
• Analyze sales performance, forecasting data, and commercial metrics to support business planning and continuous improvement.
• Support regional trade shows, medical education programs, and distributor-sponsored events.
• Ensure timely collection and submission of product revision information and supporting documentation to Quality & Regulatory.
• Maintain required vendor credentialing and hospital access requirements.

What It Takes

• Bachelor's degree in Life Sciences, Business, or a related discipline; equivalent experience may be considered.
• Ability to travel approximately 75% or more throughout the Midwest territory.
• Demonstrated ability to build strong customer and distributor relationships in a field-based commercial environment.
• Strong organizational, communication, and presentation skills with the ability to manage multiple priorities and deliver results independently.

Nice to Have

• Five or more years of successful sales leadership, sales management, or commercial experience within the orthopedic surgical or medical device industry.
• Proven success developing and maintaining relationships with key opinion leaders (KOLs) in orthopedics and sports medicine.
• Experience developing and managing regional distributor networks.
• Strong commercial acumen with experience managing sales forecasting, performance metrics, and business planning.
• Demonstrated expertise supporting products in surgical or clinical environments.
• Experience driving strategic account growth and regional market development.

Qualifications

The role requires balancing strategic commercial objectives with day-to-day field execution across a geographically diverse territory. Success depends on building strong relationships with distributors, surgeons, and key opinion leaders while effectively managing multiple priorities in a highly competitive medical device market. The role requires sound business judgment, strong clinical credibility, excellent communication skills, and the ability to work independently while partnering effectively with cross-functional teams to achieve regional growth objectives.

Benefits

At Anika, we take pride in offering robust Total Rewards, inclusive of market-leading benefits to meet our employees where they are in their career and in life. The compensation and benefits information is provided as of the date of this posting. Anika reserves the right to modify compensation and benefits at any time, subject to applicable law.