Commercial Lead

About the role

This is a foundational commercial hire at a fast-moving robotics startup building multi-mission ground robots for emergency response, industrial operations, and defense. You'll work directly alongside the CEO to accelerate founder-led sales, own strategic accounts, and shape the go-to-market motion from the ground up — with growing autonomy as the company scales.

Responsibilities

• Co-own top- and mid-funnel sales motions alongside the CEO across industrial, municipal, and defense customer segments.
• Lead discovery, outreach, and field demonstrations with prospective customers.
• Manage early accounts and support pilots, deployments, and renewals through the full lifecycle.
• Convert early wins into multi-site, multi-year agreements and long-term partnerships.
• Track all touchpoints, follow-ups, and stakeholder progress in CRM (HubSpot/Notion).
• Use lead-sourcing and enrichment tools to build and grow the sales pipeline.
• Build and manage relationships with municipal fire and police departments, distribution partners, and defense integrators.
• Write proposals for RFPs, RFIs, and government grants; engage program managers and end-users to surface needs.
• Conduct market research and develop tailored value propositions based on buyer priorities and technical fit.
• Improve GTM workflows including CRM structure, playbooks, partner documentation, and pricing models.
• Collaborate cross-functionally with engineering, product, and operations to translate customer needs into product priorities.
• Coordinate logistics for trade shows, pilots, and demo events.

Requirements

• 5+ years of B2B enterprise sales experience in robotics, defense, or industrial sectors, with a track record of managing long, multi-pilot sales cycles.
• Proven experience selling to private industry, municipal agencies, and/or defense programs.
• Hands-on experience with HubSpot and Notion for CRM management and sales workflow standardization.
• Experience writing proposals for RFPs, RFIs, and government grants.
• Ability to build, manage, and scale channel and partnership programs (alliances, integrators, strategic partners).
• Experience leading pilots, field trials, and deployments, and navigating procurement and contracting processes.
• Strong cross-functional collaboration skills; comfortable translating customer insights into product priorities.
• Background engaging government or defense program managers and end-users to inform solutions.

Pay

Salary range: $90,000 – $140,000 USD annually.

Benefits

• Visa sponsorship is available.

Schedule

On-site in Austin, TX.