Commercial Go-to-Market Sales Analyst

About the role

The Commercial Go To Market (GTM) Sales Analyst acts as the strategic bridge between market data and active sales execution for GAF Commercial and Siplast. This role requires a unique blend of analytical discipline, technical curiosity, and proactive relationship-building to influence construction documents throughout a multi-year sales cycle.

Responsibilities

• Lead Identification, Research & Market Profiling
• Source and qualify high-potential leads in the beginning stages of the selling process by leveraging internal resources, third-party databases like Dodge, alongside specification platforms like MasterSpec and SpecLink, to identify and vet high-priority leads that correspond with manufacturing capabilities.
• Develop comprehensive vertical analyses and profiles for influential architectural firms, building owners, and facility managers to pinpoint key stakeholders in commercial roofing specifications.
• Establish robust tracking mechanisms within construction publications to schedule and allocate major long-cycle projects to the field sales organization.
• Maintain alignment across GAF Commercial and Siplast sales teams to monitor projects from the design phase through to final bidding.
• Partner with local sales to execute networking events and AIA presentations, utilizing marketing collateral to establish brand preference.
• Ensure rigorous data integrity within Salesforce by documenting project details, managing lead handoffs, and tracking relationship milestones.
• Strategic Specification & Technical Consultation
• Promote and sell GAF Commercial service offerings, including design and specification support, roof drainage design, and sustainability and compliance solutions, to differentiate our offerings during the consultative process.
• Engage strategically with stakeholders who collaborate with architects and specifiers to ensure Company products are integrated into early-stage construction documents.
• Serve as a consultant throughout the specifying process, balancing client preferences with technical requirements to ensure performance standards are met.
• Provide expert guidance by involving Building Design and Science teams to leverage structural principles for upselling and cross-selling.
• Organizational Collaboration & Systems Management
• Maintain alignment across GAF Commercial and Siplast sales teams to monitor projects from the design phase through to final bidding.
• Partner with local sales to execute networking events and AIA presentations, utilizing marketing collateral to establish brand preference.
• Ensure rigorous data integrity within Salesforce by documenting project details, managing lead handoffs, and tracking relationship milestones.
• Market Intelligence & Campaign Execution
• Leverage historical data and market analytics to continually refine which company types, verticals, and decision-makers are most likely to specify and purchase our roofing systems.
• Track market trends, competitor products, and emerging technologies to build actionable "Battle Cards" that equip the inside and field teams to handle objections seamlessly.
• Utilize social media and digital platforms to gather insights on industry practices, track regional market trends, and creatively communicate with prospective clients.
• Help execute targeted GTM campaigns (e.g., specific vertical pushes, like healthcare or community associations) by aligning market data with sales scripting.

Requirements

• Bachelor's Degree
• Minimum 2+ years of experience in GTM Sales Analysis, Sales Operations, or Specification Sales within the commercial construction, roofing, or building materials industries.
• Ability to travel: 5-10%
• Strong computer skills including Google Business Suite.
• Proven experience utilizing commercial construction databases (Dodge, ConstructConnect), specification software (SpecLink, MasterSpec), and CRM platforms (Salesforce).
• Familiarity with architectural design processes, construction documents, and building science principles is highly preferred.
• Exceptional verbal and written communication skills, with a proven track record of presenting technical information (such as AIA programs) to professional audiences.
• A high degree of self-motivation and organizational skill is necessary to manage a multi-brand, multi-territory pipeline remotely.

Qualifications

• Works under close or moderate supervision/coaching; needs guidance on more complex tasks.
• Can solve routine problems using established procedures / guidelines.
• More focused on well defined operational tasks.

Benefits

• Health insurance options that include medical, dental, and vision for you and your family.
• Family-Building benefits support the many different journeys to fertility and parenthood.
• A robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• Wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
• Internal training programs and courses, as well as a generous tuition reimbursement program.
• Opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.
• We comply with federal, state, and local disability laws and make reasonable accommodations for applicants and employees with disabilities.
• We are committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire.
• We are proud to be an equal opportunity workplace.
• We are committed to equal employment opportunity on the basis of each candidate's qualifications, experience, and merit, without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
• If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).