Commercial Data Operations Specialist

VIA

About the role

VIA is the digital infrastructure company mission-critical organizations rely on when speed and security matter most. The Department of War, government agencies, and global enterprises depend on VIA to disrupt corruption, defend critical infrastructure, and deliver humanitarian aid. VIA’s products span agentic AI, zero-trust identity, quantum-resistant data, and offline stablecoin payments. Every human and agentic AI action is intentionally captured, attributed, and defensible. Designed for sub-second speed and multi-decade defensibility.

Responsibilities

• Architect and maintain the funnel infrastructure: Fully evaluate and optimize our CRM (e.g. HubSpot) and other marketing automation tools alongside privacy-first analytics tools (e.g. Plausible for website analytics) to paint a clear, un-siloed picture of our marketing attribution
• Map the full customer acquisition lifecycle: Trace the complete journey of prospective clients from discovery to recurring customers. You’ll figure out exactly what happens when an enterprise lead moves from a YouTube video or podcast episode to our website, into a system and ultimately with the sales team and tracking their metrics
• Inform strategy and decisions: Turn raw behavioral and inbound data into actionable marketing intelligence. You’ll guide decisions on outbound email cadence, target audiences, and high-ROI ad placements
• Own the full analytics and reporting lifecycle: Manage end-to-end performance tracking across all channels including social (LinkedIn, X, Instagram, Youtube), content (Substack), website, and events. Translate these metrics into actionable reports you present to the team alongside strategic recommendations for stakeholders to optimize marketing and sales performance
• Preserve data integrity: Ensure our data is handled in an encrypted, secure manner that mirrors VIA’s enterprise-grade standards, respecting our zero-cookie architecture while maintaining pristine lead-source tracking

Requirements

• The tools of the trade: 3+ years of experience in Commercial Operations, Growth Marketing, or Data Analytics, with advanced, hands-on mastery of the minutiae within CRM platforms like HubSpot (e.g. workflows, attribution mapping, and CRM architecture)
• Privacy-first expertise: Strong familiarity with cookie-less, privacy-preserving web analytics platforms like Plausible. You know how to build attribution structures without relying on invasive tracking scripts
• Multi-touch mentality: A proven track record of tracking complex, multi-channel B2B user journeys across disparate media types (video, audio, text, web, email)
• An architectural mindset: Experience setting up clean, automated data pipelines that eliminate manual lead-tracking bottlenecks
• Cross-functional collaboration: Meet with sales and commercial teams to identify pain points with their sales tracking and fully get them on board with marketing analytics processes

Benefits

• Compensation: This role offers a salary range of $80,000 - $100,000 USD per year
• Health: A fully funded, top-tier health benefits plan, including vision and dental coverage, fully covered from day one, for your whole family
• Family Support: Up to 24 weeks paid parental leave, a 4-week paid ramp-back program, and a $10K family forming benefit (covering fertility treatments, adoption, and surrogacy)
• Time off: Flexible Vacation Policy with no set annual limit or accrual period, Summer Fridays, and an extended holiday period in December
• Remote work: Ability to enjoy the best of both worlds with flexibility to work from home as needed, as well as access to three well-located offices, designed for collaboration and stocked with everything you could need
• Opportunities to work remotely from eligible locations for up to 2 months per year
• Growth: Individualized growth opportunities, including internal and external mentorship panels, custom goals and feedback sessions, and/or access to learning and development programs, including VIA’s unrivaled leadership program
• A dedicated wellness advisor to help you navigate the programs and opportunities available at VIA
• Transit: Benefits to support commuting costs
• Connection: In-person events to foster team bonding and collaboration across different teams

Our commitment to Diversity and Inclusion

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.